No poverty
Zero hunger
Good health and well-being
Quality Education
Gender equality
Clean water and sanitation
Affordable and clean energy
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Sustainable cities and communities
Responsible consumption and production
Climate action
Life below water
Life on land
Peace, justice and strong institutions
Partnership for the goals
10/10/2025
Keywords: influencer marketing, sustainable products, Generation Z, consumer intention, sustainable consumption, environment. Along with the rapid development of social media, the influence and reach of influencers have increased significantly, makin
20/05/2025
Keywords: Circular fashion; Secondhand clothing; Upcycled clothing; Perceived value; Perceived risk; Individualism; Greenwashing Concern; Product attitude; Purchase Intention In the face of increasingly severe environmental and climate change challen
06/05/2025
In the context of increasing plastic pollution, the UEH Green Campus project continuously implements green initiatives to raise awareness and change community behavior. The space at Vo Thi Sau campus has been transformed into an artistic environment,
11/01/2025
In a world increasingly concerned related to climate change and sustainable development, The Economy and Environment Partnership for Southeast Asia (EEPSEA) under the University of Economics Ho Chi Minh City (UEH) has made an important contribution t
31/12/2024
2024 marks the 4th anniversary of the UEH Green Campus Project, starting the mission of creating a green, clean, beautiful learning environment aiming for a healthy lifestyle and promoting the spirit of environmental protection in the student co
25/11/2024
If you have ever wondered, "Why are there so few trash cans at our school?", let Zeen give you the inside scoop! Fewer trash cans = “Go Green” from the beginning When we see fewer trash cans, we start to question, "Where will I throw this
01/11/2024
With the goal of promoting a recycling waste circularity within the university campus and raising awareness concerning waste sorting behavior at the source among students, staff, and learners, the University of Economics Ho Chi Minh City (UEH) has co
24/10/2024
On October 19, 2024, at Vo Thi Sau campus, University of Economics Ho Chi Minh City officially launched the "Towards No Single-use Plastic Future" campaign. It is one of UEH's strategic products in the journey towards building a green campu
04/08/2024
With the aim of pioneering innovative initiatives for a closed-loop recycling waste model at University of Economics Ho Chi Minh City and supporting changes in waste sorting behavior among students, staff, and learners, UEH officially collaborates wi
17/07/2024
Taking place on July 15 and 16, 2024, within the framework of the International Scientific Conference "Resilience by Technology and Design" (RTD) 2024 with the theme "Fostering Sustainability", UEH GREENZONE created positive messages regarding the en
13/07/2024
The UEH GREENZONE exhibition is part of the International Scientific Conference “Resilience by Technology and Design” (RTD) 2024 with the theme “Fostering Sustainability”. The UEH GREEN ZONE exhibition will include thr
04/07/2024
Keywords: Environmental awareness; Fast fashion; Sustainability; Consumer behaviour; Green consumption Fashion is one of the industries that has a strong negative impact on the environment. In particular, in recent times, fast fashion has become inc
24/04/2026
Keywords: Green consumption; Green purchase decision; Students; Green brand; Subjective norm; Green advertising; Green consumption intention; Consumer behavior; Green marketing; Environmental awareness. The awareness of environmental pollution among
22/04/2026
Keywords: Green consumption; Green purchasing decisions; Students; Green brands; Subjective norms; Green advertising; Green consumption intentions; Consumer behavior; Green marketing; Environmental awareness. Although environmental awareness is incre
12/04/2026
Keywords: Minimalist living; Sustainable fashion; Green consumer behavior; Gen Z; Sustainable attitudes; Happiness; Controlling consumer desires. Minimalist living is gradually becoming a lifestyle pursued by Gen Z, but does "buying less" really equa
10/04/2026
Keywords: Gamification; Virtual CSR; Co-creation; Green consumer behavior; Gen Z; User experience; Satisfaction; Enjoyment perception. In the digital age, when corporate social responsibility (CSR) activities are no longer the exclusive "playground"
08/04/2026
Keywords: Intention to use; Green transportation; Electric ride-hailing service; Green consumer behavior. Electric vehicles are called the future of green transportation, but in reality, students still choose gasoline vehicles every day as a hard-to-
03/04/2026
Keywords: Green cosmetics; Greenwashing; Perceived green value; Purchase intention; Sustainable consumption; Youth; Brand attitude; Environmental responsibility. Green consumption is on the rise, but so are the traps of greenwashing. When trust is be
01/04/2026
Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement
01/04/2026
Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement
30/03/2026
Keywords: "green" skincare, environmental concern, subjective norm, perceived behavioral control, price consciousness, and the Theory of Planned Behavior. A study by the University of Economics Ho Chi Minh City on the topic "What Drives Young Consume
24/03/2026
Keywords: Sustainable consumption; environmental attitude; environmental knowledge; environmental responsibility; consumer perception effectiveness. Amid the global ecological crisis, sustainable consumption has become an inevitable solution rather t
22/03/2026
Keywords: Emotional appeal; Environmentally friendly behavior; Consumer guilt; Environmental awareness; Skepticism toward green marketing; Dismantling ethics; Green shopping intentions. Amid the ecological crisis, green marketing is not just about sh
21/03/2026
Keywords: Climate change; Shopping behavior; Organic food. Climate change is no longer a distant threat; it has directly reshaped the consumer lens. As the line between personal health and environmental survival becomes increasingly intertwined, orga
