No poverty
Zero hunger
Good health and well-being
Quality Education
Gender equality
Clean water and sanitation
Affordable and clean energy
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Sustainable cities and communities
Responsible consumption and production
Climate action
Life below water
Life on land
Peace, justice and strong institutions
Partnership for the goals
10/10/2025
Keywords: influencer marketing, sustainable products, Generation Z, consumer intention, sustainable consumption, environment. Along with the rapid development of social media, the influence and reach of influencers have increased significantly, makin
20/05/2025
Keywords: Circular fashion; Secondhand clothing; Upcycled clothing; Perceived value; Perceived risk; Individualism; Greenwashing Concern; Product attitude; Purchase Intention In the face of increasingly severe environmental and climate change challen
06/05/2025
In the context of increasing plastic pollution, the UEH Green Campus project continuously implements green initiatives to raise awareness and change community behavior. The space at Vo Thi Sau campus has been transformed into an artistic environment,
11/01/2025
In a world increasingly concerned related to climate change and sustainable development, The Economy and Environment Partnership for Southeast Asia (EEPSEA) under the University of Economics Ho Chi Minh City (UEH) has made an important contribution t
31/12/2024
2024 marks the 4th anniversary of the UEH Green Campus Project, starting the mission of creating a green, clean, beautiful learning environment aiming for a healthy lifestyle and promoting the spirit of environmental protection in the student co
25/11/2024
If you have ever wondered, "Why are there so few trash cans at our school?", let Zeen give you the inside scoop! Fewer trash cans = “Go Green” from the beginning When we see fewer trash cans, we start to question, "Where will I throw this
01/11/2024
With the goal of promoting a recycling waste circularity within the university campus and raising awareness concerning waste sorting behavior at the source among students, staff, and learners, the University of Economics Ho Chi Minh City (UEH) has co
24/10/2024
On October 19, 2024, at Vo Thi Sau campus, University of Economics Ho Chi Minh City officially launched the "Towards No Single-use Plastic Future" campaign. It is one of UEH's strategic products in the journey towards building a green campu
04/08/2024
With the aim of pioneering innovative initiatives for a closed-loop recycling waste model at University of Economics Ho Chi Minh City and supporting changes in waste sorting behavior among students, staff, and learners, UEH officially collaborates wi
17/07/2024
Taking place on July 15 and 16, 2024, within the framework of the International Scientific Conference "Resilience by Technology and Design" (RTD) 2024 with the theme "Fostering Sustainability", UEH GREENZONE created positive messages regarding the en
13/07/2024
The UEH GREENZONE exhibition is part of the International Scientific Conference “Resilience by Technology and Design” (RTD) 2024 with the theme “Fostering Sustainability”. The UEH GREEN ZONE exhibition will include thr
04/07/2024
Keywords: Environmental awareness; Fast fashion; Sustainability; Consumer behaviour; Green consumption Fashion is one of the industries that has a strong negative impact on the environment. In particular, in recent times, fast fashion has become inc
04/11/2025
Keywords: Green marketing, Green purchase intention, Green purchase behavior, Sustainable development goals, University students. Green marketing strategies are increasingly becoming a central approach to reaching university students – a highly
30/09/2025
Keywords: Green-oriented university brand; Green management; Authenticity and the green university brand archetype; Green brand trust; Green brand love; Green brand identity; Choosing a green brand In a global context facing environmental crises and
27/09/2025
Keywords: corporate social responsibility (CSR), sustainable purchasing behavior, Gen Z, Vietnam. Modern social contexts expect businesses to operate with a higher sense of responsibility. Many large corporations have committed to annual corporate so
20/09/2025
Keywords: green marketing, consumer behavior, cosmetics industry "Green marketing" is emerging as a global trend, particularly in the cosmetics industry - a sector closely linked to the need for beauty and sustainable lifestyles. The application of g
13/09/2025
Keywords: The influence of customer perception of sustainable supply chain on purchase intention; Sustainable supply chain; Young people; Ho Chi Minh City. Many businesses in Vietnam have faced supply chain disruptions due to the Covid-19 pandemic, t
29/08/2025
Keywords: Organic Cosmetics; Environmental Consciousness; Consumer Behavior; Student Shopping Behavior; Organic Cosmetics Market; Sustainable Beauty; Green Lifestyle; Eco-friendly Products; Young Consumers In a global context facing pressing environm
07/08/2025
Keywords: Single-use plastic; Plastic pollution; Plastic waste; Green lifestyle; Environmental protection; Plastic use behaviour; Plastic reduction; Plastic alternatives; Sustainable consumption habits; Student environmental campaigns; Harms of plast
29/07/2025
Keywords: Product transparency; Eco-labeling; Product transparency, eco-labeling, green advertising, and the popularity of green products; Green advertising; Popularity of green products In the post-pandemic context, consumers are increasingly concer
19/06/2025
Keywords: Green consumption; Plastic bags; Environmentally friendly products; Fabric bags In the face of the increasingly serious challenge of plastic waste pollution, many countries are striving to promote green consumption trends, among which repla
06/06/2025
Keywords: Waste separation, source-based waste sorting, mobile application, artificial intelligence, Ho Chi Minh City Amid the hustle and bustle of the city, where thousands of tons of waste are generated daily, smart trash bins quietly perform their
27/05/2025
Keywords: Stainless steel straws; Plastic straws; Green consumption; Sustainable consumption; Green products; Environmental protection How many plastic straws have you used this month? And how many times did you consider replacing them with a stainle
16/05/2025
Key words: Waste sorting; Theory of Planned Behavior (TPB); Incentive measures; Convenience of recycling Have you ever hastily tossed your half-finished bubble tea cup into the nearest trash bin without sorting it because you were in a rush? Thinking
