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Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Foreign preference and students’ intention to buy chinese fashion in Ho Chi Minh City

26/12/2025

Keywords: externality, perceived quality, perceived price, purchase intention In the context of increasingly deep economic integration, Vietnam's garment industry is facing significant competitive pressure from Chinese fashion products. With its pric

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] Factors influencing urban customers’ willingness to use crowd shipping services in Ho Chi Minh City

23/12/2025

Keywords: Crowd shipping, willingness, sustainable development. In the age of booming online shopping, fast and convenient delivery has become a familiar expectation of consumers. To meet this demand, a new delivery model has emerged and is thriving

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Factors Affecting Gen Z's Intention To Buy Green Cosmetics Through The Intermediate Variable Of Consumers' Attitude

19/12/2025

Keywords: GenZ generation, green cosmetics, eco-labels, consumer behavior, consumer attitudes, green purchase intention Green cosmetics are gradually becoming a familiar choice in the market, especially among Gen Z – a group of young consumers

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The relationship between green finance and environmental degradation: Empirical evidence from countries participating in the "Belt and Road Initiative"

17/12/2025

Keywords: Green finance, environmental degradation, BRI countries, GDP, population density, urbanization rate, trade openness In the context of environmental degradation and the world racing toward sustainable development goals, green finance is bein

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Applying Artificial Intelligence (Ai) Toward A Green Lifestyle: Evidence From Implementing Mobile Application In Source-Separated Waste Sorting In Ho Chi Minh City

05/12/2025

Keywords: Waste classification, Source separation of waste, Mobile application, Artificial intelligence, AI, Ho Chi Minh City. Every day, Ho Chi Minh City generates over 9,700 tons of waste, making source separation more urgent than ever. AI-powered

Living Lab Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] Heading towards a cleaner future: Understanding the driver’s perspectives on electric vehicle switching behavior in urban transport

28/11/2025

Keywords: electric vehicles, drivers, commitment, decision to switch, social factors. In a world racing to reduce emissions and build sustainable transportation systems, Vietnam is no exception to this trend, accelerating the development of electric

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Find out the "greening" trend through factors affecting people's intention to buy electric motorcycles: A case in Ho Chi Minh City

27/11/2025

Keywords: Purchase intention, greening, electric motorcycles, Ho Chi Minh City. In the context of rapid urbanization, environmental and public health issues are becoming serious challenges, particularly in the area of personal transportation. Based o

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam

04/11/2025

Keywords: Green marketing, Green purchase intention, Green purchase behavior, Sustainable development goals, University students. Green marketing strategies are increasingly becoming a central approach to reaching university students – a highly

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The factors of green campus spaces that affect UEH Student’s mental health

14/10/2025

Keywords: mental health, green campus, green space, university students Amidst the pressures of studies, work, and life, many young people turn to nature as a way to find balance and recharge their energy. Therefore, the "green campus" model is gradu

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Influencer marketing impacts on purchase intention of gen Z in Ho Chi Minh city when consuming sustainable products

10/10/2025

Keywords: influencer marketing, sustainable products, Generation Z, consumer intention, sustainable consumption, environment. Along with the rapid development of social media, the influence and reach of influencers have increased significantly, makin

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] When Universities Go Green: How Authenticity and Stereotypes Shape Student Relationships

30/09/2025

Keywords: Green-oriented university brand; Green management; Authenticity and the green university brand archetype; Green brand trust; Green brand love; Green brand identity; Choosing a green brand In a global context facing environmental crises and

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam?

27/09/2025

Keywords: corporate social responsibility (CSR), sustainable purchasing behavior, Gen Z, Vietnam. Modern social contexts expect businesses to operate with a higher sense of responsibility. Many large corporations have committed to annual corporate so

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