26/12/2025
Keywords: externality, perceived quality, perceived price, purchase intention In the context of increasingly deep economic integration, Vietnam's garment industry is facing significant competitive pressure from Chinese fashion products. With its pric
23/12/2025
Keywords: Crowd shipping, willingness, sustainable development. In the age of booming online shopping, fast and convenient delivery has become a familiar expectation of consumers. To meet this demand, a new delivery model has emerged and is thriving
19/12/2025
Keywords: GenZ generation, green cosmetics, eco-labels, consumer behavior, consumer attitudes, green purchase intention Green cosmetics are gradually becoming a familiar choice in the market, especially among Gen Z – a group of young consumers
17/12/2025
Keywords: Green finance, environmental degradation, BRI countries, GDP, population density, urbanization rate, trade openness In the context of environmental degradation and the world racing toward sustainable development goals, green finance is bein
05/12/2025
Keywords: Waste classification, Source separation of waste, Mobile application, Artificial intelligence, AI, Ho Chi Minh City. Every day, Ho Chi Minh City generates over 9,700 tons of waste, making source separation more urgent than ever. AI-powered
28/11/2025
Keywords: electric vehicles, drivers, commitment, decision to switch, social factors. In a world racing to reduce emissions and build sustainable transportation systems, Vietnam is no exception to this trend, accelerating the development of electric
27/11/2025
Keywords: Purchase intention, greening, electric motorcycles, Ho Chi Minh City. In the context of rapid urbanization, environmental and public health issues are becoming serious challenges, particularly in the area of personal transportation. Based o
04/11/2025
Keywords: Green marketing, Green purchase intention, Green purchase behavior, Sustainable development goals, University students. Green marketing strategies are increasingly becoming a central approach to reaching university students – a highly
14/10/2025
Keywords: mental health, green campus, green space, university students Amidst the pressures of studies, work, and life, many young people turn to nature as a way to find balance and recharge their energy. Therefore, the "green campus" model is gradu
10/10/2025
Keywords: influencer marketing, sustainable products, Generation Z, consumer intention, sustainable consumption, environment. Along with the rapid development of social media, the influence and reach of influencers have increased significantly, makin
30/09/2025
Keywords: Green-oriented university brand; Green management; Authenticity and the green university brand archetype; Green brand trust; Green brand love; Green brand identity; Choosing a green brand In a global context facing environmental crises and
27/09/2025
Keywords: corporate social responsibility (CSR), sustainable purchasing behavior, Gen Z, Vietnam. Modern social contexts expect businesses to operate with a higher sense of responsibility. Many large corporations have committed to annual corporate so