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Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] Actors influencing green purchasing behavior among consumers aged 18 to 35 in Ho Chi Minh City

01/02/2026

Keywords: green marketing, general risk aversion, consumer innovation, green perception, anxiety mood. As climate change and environmental pollution become increasingly prevalent in urban life, green consumption is no longer a trendy option, but rath

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] Factors influencing sustainable behavior in the sharing economy: The case of bicycle sharing in Vietnam

30/01/2026

Keywords: sustainable behavior in public bicycle services, ethical norms, impacts on sustainable behavior, sharing economy, perception of individual behavior. As shared economy services become increasingly prevalent in Vietnamese urban life, public b

Breaking news Cuộc sống GoGreen
Exploring the UEH Green University Experience Space at UEH Mekong Campus Tour 2026

29/01/2026

On January 11, 2026, the Ho Chi Minh City University of Economics - Mekong Campus (UEH Mekong) officially launched the Campus Tour 2026 program under the theme “Discover Your Potential with UEH Mekong.” This activity is part of the UEH Me

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] Green researcher community building AR-Powered services and business strategies for virtual horizons

26/01/2026

Keywords: augmented reality, AR, Virtual Horizons, e-commerce, AR solutions, Industry 4.0, user survey, business strategy, AR applications. As digital technology reshapes how people perceive and interact with the world, augmented reality (AR) is no l

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] The affection of gamification’s factors towards pro-environmental behavior of university students: A future direction for integrating gamification in green campus

23/01/2026

Keywords: Gamification, green campus, behavioral motivation, student engagement, school environment As the journey to build a "Green University" doesn't stop at awareness but needs to be nurtured by daily action, the question arises: how can students

Breaking news Cuộc sống GoGreen
[Let’s Green Unitour Day 2025] Opening Pathways to a Green Future with Students of Ho Chi Minh City Open University Exploring the Green University Model

21/01/2026

On the morning of January 14, 2026, Let’s Green Unitour Day was successfully held at Ho Chi Minh City Open University with the participation of more than 185 students. The event provided a healthy and engaging platform, enabling students to bet

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] How Ho Chi Minh City students’ green product consumption is affected by application iCTs innovation nowadays: A case for business to enhance green product consumption by understanding the role of environmental concerns, green consumption value and perceived effectiveness

18/01/2026

Keywords: Green consumer behavior; Information and communication technology; Green consumer products; Level of environmental concern; Green consumer value; Perceived effectiveness In the context of green consumption gradually becoming the choice of t

Breaking news Cuộc sống GoGreen
[Let’s Green Unitour Day 2025] Launching the 2026 Journey of Spreading the Green University Model at Cao Thang Technical College Ho Chi Minh City

15/01/2026

Towards the goal of spreading the Green University Model and connecting higher education institutions for sustainable development, on the morning of January 14, 2026, Let’s Green Unitour Day was successfully held at Cao Thang Technical College

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Determinants impacting young consumers purchasing behavioral intention on sustainable fashion: exploration in Ho Chi Minh City

09/01/2026

Keywords: sustainable fashion; purchase intention; consumer attitudes; social norms; environmental concerns. Every year, the fashion industry generates millions of tons of waste and consumes vast amounts of water and energy, yet new clothes are const

Podcast Cuộc sống GoGreen
[Research Contribution] What influences UEH students’ attitudes toward the “UEH Zero Waste Campus” project

05/01/2026

Keywords: Zero Waste Campus, UEH students, attitude, subjective norm, perceived behavioral control, environmental protection, green living Every day on campus, waste naturally appears in student life. Plastic cups, styrofoam boxes, and plastic bags a

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Optimizing green supply chain with artificial intelligence: promoting sustainable development and increasing the green purchasing trend of young people in Ho Chi Minh City

01/01/2026

Keywords: artificial intelligence, green supply chain management, sustainable development, green brand image, environmental knowledge, green products In recent years, "green" is no longer just a media slogan, but is gradually becoming an important cr

Breaking news Cuộc sống GoGreen
[Let’s Green Unitour Day 2025] Exploring the Green University Experience at Ho Chi Minh City University of Technology (HUTECH)

27/12/2025

With the mission of inspiring the development of the Green University Model and connecting higher education institutions for sustainable development, on the morning of December 26, Let’s Green Unitour Day was successfully held at Ho Chi Minh Ci

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