Podcast
[Research Contribution] When Universities Go Green: How Authenticity and Stereotypes Shape Student Relationships



30/09/2025
Keywords: Green-oriented university brand; Green management; Authenticity and the green university brand archetype; Green brand trust; Green brand love; Green brand identity; Choosing a green brand In a global context facing environmental crises and
Podcast
[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam?



27/09/2025
Keywords: corporate social responsibility (CSR), sustainable purchasing behavior, Gen Z, Vietnam. Modern social contexts expect businesses to operate with a higher sense of responsibility. Many large corporations have committed to annual corporate so
Podcast
[Research Contribution] The impact of green marketing on consumer purchasing behavior in the cosmetics industry in Vietnam



20/09/2025
Keywords: green marketing, consumer behavior, cosmetics industry "Green marketing" is emerging as a global trend, particularly in the cosmetics industry - a sector closely linked to the need for beauty and sustainable lifestyles. The application of g
Podcast
[Research Contribution] The impact of sustainable supply chain perception on the purchase intention of young people in Ho Chi Minh City



13/09/2025
Keywords: The influence of customer perception of sustainable supply chain on purchase intention; Sustainable supply chain; Young people; Ho Chi Minh City. Many businesses in Vietnam have faced supply chain disruptions due to the Covid-19 pandemic, t
Podcast
[Research Contribution] The carbon disclosure due to the growth economy, inward FDI, financial development: Do governance quality matter?



09/09/2025
Keywords: Economic Development, FDI, Financial Development, Governance Quality, Carbon Emissions, ASEAN In recent decades, ASEAN has achieved remarkable economic growth, but this has been accompanied by increasing pressure from environmental issues.
Podcast
[Research Contribution] Organic Cosmetics and Environmental Consciousness in Vietnam: A study in Ho Chi Minh City



29/08/2025
Keywords: Organic Cosmetics; Environmental Consciousness; Consumer Behavior; Student Shopping Behavior; Organic Cosmetics Market; Sustainable Beauty; Green Lifestyle; Eco-friendly Products; Young Consumers In a global context facing pressing environm