Podcast
[Research Contribution] Psychological Factors Influencing Sustainable Consumption Among Students in Ho Chi Minh City
24/03/2026
Keywords: Sustainable consumption; environmental attitude; environmental knowledge; environmental responsibility; consumer perception effectiveness. Amid the global ecological crisis, sustainable consumption has become an inevitable solution rather t
Podcast
[Research Contribution] The effectiveness of emotional appeal technique in green marketing on pro-environmental behavior of university students in Ho Chi Minh City
22/03/2026
Keywords: Emotional appeal; Environmentally friendly behavior; Consumer guilt; Environmental awareness; Skepticism toward green marketing; Dismantling ethics; Green shopping intentions. Amid the ecological crisis, green marketing is not just about sh
Podcast
[Research Contribution] The effect of climate change on the behavior of buying organic food of consumers and businesses aims to sustainable development: case in Ho Chi Minh City
21/03/2026
Keywords: Climate change; Shopping behavior; Organic food. Climate change is no longer a distant threat; it has directly reshaped the consumer lens. As the line between personal health and environmental survival becomes increasingly intertwined, orga
Podcast
[Research Contribution] Green Transformation of School Operations: Evidence from Educational Institutions in the United States and Implications for University of Economics Ho Chi Minh City (UEH)
13/03/2026
Keywords: Greening schools; sustainable development; sustainable education; green operations; green universities. In the context of increasingly urgent environmental and climate change issues, a major question arises: how to both protect nature and e
Podcast
[Research Contribution] Green human resource for the future: The impact of green human resource management on pro-environmental behavior of employees in manufacturing enterprises in Ho Chi Minh City
12/03/2026
Keywords: Green human resource management, green psychological atmosphere; empowering employees with green initiatives; green commitment; environmentally friendly behavior. In the context of climate change and increasingly urgent environmental issues
Podcast
[Contribution Research] The impact of sustainable development strategies on customer behavior: A case of vietnamese commercial banks
07/03/2026
Keywords: SDGs and the banking sector, Sustainable banking, Bank customers and SDGs, Banking sector and SDGs, Customer satisfaction, trust, and loyalty. In the context where banks compete not only with interest rates or technology but also with socia