Podcast
[Research Contribution] Applying Artificial Intelligence (Ai) Toward A Green Lifestyle: Evidence From Implementing Mobile Application In Source-Separated Waste Sorting In Ho Chi Minh City
05/12/2025
Keywords: Waste classification, Source separation of waste, Mobile application, Artificial intelligence, AI, Ho Chi Minh City. Every day, Ho Chi Minh City generates over 9,700 tons of waste, making source separation more urgent than ever. AI-powered
Living Lab
[Contribution Research] Heading towards a cleaner future: Understanding the driver’s perspectives on electric vehicle switching behavior in urban transport
28/11/2025
Keywords: electric vehicles, drivers, commitment, decision to switch, social factors. In a world racing to reduce emissions and build sustainable transportation systems, Vietnam is no exception to this trend, accelerating the development of electric
Podcast
[Research Contribution] Find out the "greening" trend through factors affecting people's intention to buy electric motorcycles: A case in Ho Chi Minh City
27/11/2025
Keywords: Purchase intention, greening, electric motorcycles, Ho Chi Minh City. In the context of rapid urbanization, environmental and public health issues are becoming serious challenges, particularly in the area of personal transportation. Based o
Podcast
[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam
04/11/2025
Keywords: Green marketing, Green purchase intention, Green purchase behavior, Sustainable development goals, University students. Green marketing strategies are increasingly becoming a central approach to reaching university students – a highly
Podcast
[Research Contribution] The factors of green campus spaces that affect UEH Student’s mental health
14/10/2025
Keywords: mental health, green campus, green space, university students Amidst the pressures of studies, work, and life, many young people turn to nature as a way to find balance and recharge their energy. Therefore, the "green campus" model is gradu
Podcast
[Research Contribution] Influencer marketing impacts on purchase intention of gen Z in Ho Chi Minh city when consuming sustainable products
10/10/2025
Keywords: influencer marketing, sustainable products, Generation Z, consumer intention, sustainable consumption, environment. Along with the rapid development of social media, the influence and reach of influencers have increased significantly, makin