Podcast
[Research Contribution] Do luxury brands in fashion industry have to trade-off for sustainability?
08/05/2026
Keywords: Sustainable fashion; Luxury brands; Purchase intention; Hedonic value; Exclusivity; Social norms; Consumer attitudes; Luxury consumption. The luxury factor is often associated with high cost, rarity, and sometimes ostentatious consumption.
Podcast
[Research Contribution] Information & Communications Technology's influence on CO2 emissions & renewable energy consumption - and what it means for economic growth
06/05/2026
Keywords: Eco-friendly packaging; Purchase intention; Gen Z; Theory of Planned Behavior; Altruistic values; Egoistic values; Environmental awareness; Health consciousness; Social norms; Control perceived behavior. We often think that technology is th
Podcast
[Research Contribution] Study about gen z's purchase intention of using eco-friendly packaging in Ho Chi Minh City through the theory of planned behaviour (TPB) and altruistic - Egoistic values
03/05/2026
Keywords: Eco-friendly packaging; Purchase intention; Gen Z; Theory of Planned Behavior; Altruistic values; Egoistic values; Environmental awareness; Health consciousness; Social norms; Control perceived behavior. In the context of increasing environ
Podcast
[Research Contribution] Secondhand versus upcycled: Which is the "greener choice" in the sustainable fashion context?
01/05/2026
Keywords: Circular fashion; Sustainable fashion; Secondhand; Upcycled; Perceived value; Perceived risk; Purchase intention; Product attitude; Greenwashing; Green consumer behavior. While the fashion industry is considered one of the most polluting in
Podcast
[Research Contribution] Factors influencing the level of sustainability disclosure of listed companies on the Ho Chi Minh City stock exchange
28/04/2026
Keywords: Sustainable information disclosure; ESG; Listed companies; Information transparency; Government pressure; Shareholder pressure; Stock market; Sustainability reporting; Corporate social responsibility; Sustainable development. When sustainab
Podcast
[Research Contribution] Factors affecting the green consumption decisions of students in Ho Chi Minh City
24/04/2026
Keywords: Green consumption; Green purchase decision; Students; Green brand; Subjective norm; Green advertising; Green consumption intention; Consumer behavior; Green marketing; Environmental awareness. The awareness of environmental pollution among