Podcast
[Research Contribution] Determinants impacting young consumers purchasing behavioral intention on sustainable fashion: exploration in Ho Chi Minh City
09/01/2026
Keywords: sustainable fashion; purchase intention; consumer attitudes; social norms; environmental concerns. Every year, the fashion industry generates millions of tons of waste and consumes vast amounts of water and energy, yet new clothes are const
Podcast
[Research Contribution] What influences UEH students’ attitudes toward the “UEH Zero Waste Campus” project
05/01/2026
Keywords: Zero Waste Campus, UEH students, attitude, subjective norm, perceived behavioral control, environmental protection, green living Every day on campus, waste naturally appears in student life. Plastic cups, styrofoam boxes, and plastic bags a
Podcast
[Research Contribution] Optimizing green supply chain with artificial intelligence: promoting sustainable development and increasing the green purchasing trend of young people in Ho Chi Minh City
01/01/2026
Keywords: artificial intelligence, green supply chain management, sustainable development, green brand image, environmental knowledge, green products In recent years, "green" is no longer just a media slogan, but is gradually becoming an important cr
Podcast
[Research Contribution] Foreign preference and students’ intention to buy chinese fashion in Ho Chi Minh City
26/12/2025
Keywords: externality, perceived quality, perceived price, purchase intention In the context of increasingly deep economic integration, Vietnam's garment industry is facing significant competitive pressure from Chinese fashion products. With its pric
Podcast
[Contribution Research] Factors influencing urban customers’ willingness to use crowd shipping services in Ho Chi Minh City
23/12/2025
Keywords: Crowd shipping, willingness, sustainable development. In the age of booming online shopping, fast and convenient delivery has become a familiar expectation of consumers. To meet this demand, a new delivery model has emerged and is thriving
Podcast
[Research Contribution] Factors Affecting Gen Z's Intention To Buy Green Cosmetics Through The Intermediate Variable Of Consumers' Attitude
19/12/2025
Keywords: GenZ generation, green cosmetics, eco-labels, consumer behavior, consumer attitudes, green purchase intention Green cosmetics are gradually becoming a familiar choice in the market, especially among Gen Z – a group of young consumers