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Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Psychological Factors Influencing Sustainable Consumption Among Students in Ho Chi Minh City

24/03/2026

Keywords: Sustainable consumption; environmental attitude; environmental knowledge; environmental responsibility; consumer perception effectiveness. Amid the global ecological crisis, sustainable consumption has become an inevitable solution rather t

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The effectiveness of emotional appeal technique in green marketing on pro-environmental behavior of university students in Ho Chi Minh City

22/03/2026

Keywords: Emotional appeal; Environmentally friendly behavior; Consumer guilt; Environmental awareness; Skepticism toward green marketing; Dismantling ethics; Green shopping intentions. Amid the ecological crisis, green marketing is not just about sh

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The effect of climate change on the behavior of buying organic food of consumers and businesses aims to sustainable development: case in Ho Chi Minh City

21/03/2026

Keywords: Climate change; Shopping behavior; Organic food. Climate change is no longer a distant threat; it has directly reshaped the consumer lens. As the line between personal health and environmental survival becomes increasingly intertwined, orga

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Green Transformation of School Operations: Evidence from Educational Institutions in the United States and Implications for University of Economics Ho Chi Minh City (UEH)

13/03/2026

Keywords: Greening schools; sustainable development; sustainable education; green operations; green universities. In the context of increasingly urgent environmental and climate change issues, a major question arises: how to both protect nature and e

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Green human resource for the future: The impact of green human resource management on pro-environmental behavior of employees in manufacturing enterprises in Ho Chi Minh City

12/03/2026

Keywords: Green human resource management, green psychological atmosphere; empowering employees with green initiatives; green commitment; environmentally friendly behavior. In the context of climate change and increasingly urgent environmental issues

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] The impact of sustainable development strategies on customer behavior: A case of vietnamese commercial banks

07/03/2026

Keywords: SDGs and the banking sector, Sustainable banking, Bank customers and SDGs, Banking sector and SDGs, Customer satisfaction, trust, and loyalty. In the context where banks compete not only with interest rates or technology but also with socia

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] How online consumers in Ho Chi Minh City are going green: The power of green knowledge and social norms

06/03/2026

Keywords: subjective norm, green knowledge, green trust, attitude, online green shopping intention In the digital age where every shopping "click" happens in just a few seconds, a seemingly small question is becoming increasingly significant: are our

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The influence of greenwashing on green purchasing intentions in the electric motorbike sector: the mediating role of green brand trust and green word-of-mouth of GenZ

03/03/2026

Keywords: electric motorcycles, GenZ, greenwashing, trust in green brands, green word-of-mouth, green purchase intention, Vietnam. Amid the wave of electric motorcycles spreading green across Vietnamese urban areas, not every "environmentally friendl

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] Actors influencing green purchasing behavior among consumers aged 18 to 35 in Ho Chi Minh City

01/02/2026

Keywords: green marketing, general risk aversion, consumer innovation, green perception, anxiety mood. As climate change and environmental pollution become increasingly prevalent in urban life, green consumption is no longer a trendy option, but rath

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] Factors influencing sustainable behavior in the sharing economy: The case of bicycle sharing in Vietnam

30/01/2026

Keywords: sustainable behavior in public bicycle services, ethical norms, impacts on sustainable behavior, sharing economy, perception of individual behavior. As shared economy services become increasingly prevalent in Vietnamese urban life, public b

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] Green researcher community building AR-Powered services and business strategies for virtual horizons

26/01/2026

Keywords: augmented reality, AR, Virtual Horizons, e-commerce, AR solutions, Industry 4.0, user survey, business strategy, AR applications. As digital technology reshapes how people perceive and interact with the world, augmented reality (AR) is no l

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] The affection of gamification’s factors towards pro-environmental behavior of university students: A future direction for integrating gamification in green campus

23/01/2026

Keywords: Gamification, green campus, behavioral motivation, student engagement, school environment As the journey to build a "Green University" doesn't stop at awareness but needs to be nurtured by daily action, the question arises: how can students

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