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Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] Actors influencing green purchasing behavior among consumers aged 18 to 35 in Ho Chi Minh City

01/02/2026

Keywords: green marketing, general risk aversion, consumer innovation, green perception, anxiety mood. As climate change and environmental pollution become increasingly prevalent in urban life, green consumption is no longer a trendy option, but rath

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] Factors influencing sustainable behavior in the sharing economy: The case of bicycle sharing in Vietnam

30/01/2026

Keywords: sustainable behavior in public bicycle services, ethical norms, impacts on sustainable behavior, sharing economy, perception of individual behavior. As shared economy services become increasingly prevalent in Vietnamese urban life, public b

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] Green researcher community building AR-Powered services and business strategies for virtual horizons

26/01/2026

Keywords: augmented reality, AR, Virtual Horizons, e-commerce, AR solutions, Industry 4.0, user survey, business strategy, AR applications. As digital technology reshapes how people perceive and interact with the world, augmented reality (AR) is no l

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] The affection of gamification’s factors towards pro-environmental behavior of university students: A future direction for integrating gamification in green campus

23/01/2026

Keywords: Gamification, green campus, behavioral motivation, student engagement, school environment As the journey to build a "Green University" doesn't stop at awareness but needs to be nurtured by daily action, the question arises: how can students

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] How Ho Chi Minh City students’ green product consumption is affected by application iCTs innovation nowadays: A case for business to enhance green product consumption by understanding the role of environmental concerns, green consumption value and perceived effectiveness

18/01/2026

Keywords: Green consumer behavior; Information and communication technology; Green consumer products; Level of environmental concern; Green consumer value; Perceived effectiveness In the context of green consumption gradually becoming the choice of t

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Determinants impacting young consumers purchasing behavioral intention on sustainable fashion: exploration in Ho Chi Minh City

09/01/2026

Keywords: sustainable fashion; purchase intention; consumer attitudes; social norms; environmental concerns. Every year, the fashion industry generates millions of tons of waste and consumes vast amounts of water and energy, yet new clothes are const

Podcast Cuộc sống GoGreen
[Research Contribution] What influences UEH students’ attitudes toward the “UEH Zero Waste Campus” project

05/01/2026

Keywords: Zero Waste Campus, UEH students, attitude, subjective norm, perceived behavioral control, environmental protection, green living Every day on campus, waste naturally appears in student life. Plastic cups, styrofoam boxes, and plastic bags a

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Optimizing green supply chain with artificial intelligence: promoting sustainable development and increasing the green purchasing trend of young people in Ho Chi Minh City

01/01/2026

Keywords: artificial intelligence, green supply chain management, sustainable development, green brand image, environmental knowledge, green products In recent years, "green" is no longer just a media slogan, but is gradually becoming an important cr

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Foreign preference and students’ intention to buy chinese fashion in Ho Chi Minh City

26/12/2025

Keywords: externality, perceived quality, perceived price, purchase intention In the context of increasingly deep economic integration, Vietnam's garment industry is facing significant competitive pressure from Chinese fashion products. With its pric

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] Factors influencing urban customers’ willingness to use crowd shipping services in Ho Chi Minh City

23/12/2025

Keywords: Crowd shipping, willingness, sustainable development. In the age of booming online shopping, fast and convenient delivery has become a familiar expectation of consumers. To meet this demand, a new delivery model has emerged and is thriving

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Factors Affecting Gen Z's Intention To Buy Green Cosmetics Through The Intermediate Variable Of Consumers' Attitude

19/12/2025

Keywords: GenZ generation, green cosmetics, eco-labels, consumer behavior, consumer attitudes, green purchase intention Green cosmetics are gradually becoming a familiar choice in the market, especially among Gen Z – a group of young consumers

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The relationship between green finance and environmental degradation: Empirical evidence from countries participating in the "Belt and Road Initiative"

17/12/2025

Keywords: Green finance, environmental degradation, BRI countries, GDP, population density, urbanization rate, trade openness In the context of environmental degradation and the world racing toward sustainable development goals, green finance is bein

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