No poverty
Zero hunger
Good health and well-being
Quality Education
Gender equality
Clean water and sanitation
Affordable and clean energy
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Sustainable cities and communities
Responsible consumption and production
Climate action
Life below water
Life on land
Peace, justice and strong institutions
Partnership for the goals
19/06/2026
Sustainable development does not stop at macro-level commitments but requires practical execution tools and transparent measurement. At University of Economics Ho Chi Minh City (UEH), Generation Z is directly tackling climate change challenges throug
15/06/2026
In a rapidly changing world, resilient infrastructure, sustainable industrialization, and innovation are considered essential foundations for driving economic growth, social development, and addressing global challenges. At the University of Economic
25/05/2026
Keywords: Green logistics; Green transportation; International trade; Southeast region; Sustainable development; Multimodal transportation; Logistics infrastructure. Every day, millions of orders are shipped to serve e-commerce and import-export acti
08/05/2026
Keywords: Sustainable fashion; Luxury brands; Purchase intention; Hedonic value; Exclusivity; Social norms; Consumer attitudes; Luxury consumption. The luxury factor is often associated with high cost, rarity, and sometimes ostentatious consumption.
01/05/2026
Keywords: Circular fashion; Sustainable fashion; Secondhand; Upcycled; Perceived value; Perceived risk; Purchase intention; Product attitude; Greenwashing; Green consumer behavior. While the fashion industry is considered one of the most polluting in
28/04/2026
Keywords: Sustainable information disclosure; ESG; Listed companies; Information transparency; Government pressure; Shareholder pressure; Stock market; Sustainability reporting; Corporate social responsibility; Sustainable development. When sustainab
10/04/2026
Keywords: Gamification; Virtual CSR; Co-creation; Green consumer behavior; Gen Z; User experience; Satisfaction; Enjoyment perception. In the digital age, when corporate social responsibility (CSR) activities are no longer the exclusive "playground"
03/04/2026
Keywords: Green cosmetics; Greenwashing; Perceived green value; Purchase intention; Sustainable consumption; Youth; Brand attitude; Environmental responsibility. Green consumption is on the rise, but so are the traps of greenwashing. When trust is be
01/04/2026
Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement
01/04/2026
Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement
18/01/2026
Keywords: Green consumer behavior; Information and communication technology; Green consumer products; Level of environmental concern; Green consumer value; Perceived effectiveness In the context of green consumption gradually becoming the choice of t
01/01/2026
Keywords: artificial intelligence, green supply chain management, sustainable development, green brand image, environmental knowledge, green products In recent years, "green" is no longer just a media slogan, but is gradually becoming an important cr
30/06/2026
Where do we position our role in the effort to protect the ocean? In reality, marine conservation does not stop at individual plastic waste reduction campaigns. Faced with the complex changes of global ecology, protecting the ocean has now become an
12/06/2026
Keywords: Financial development; Green finance; Foreign Direct Investment (FDI); CO2 emissions; Developing countries; Sustainable development; Renewable energy. Economic growth, attracting FDI, and environmental protection: Is it possible to achieve
12/05/2026
Keywords: CO2 emissions; Foreign Direct Investment (FDI); Industrialization; Economic growth; OECD; Kuznets curve; Sustainable development. In the process of integration, economic growth and industrialization are often assumed to come at the expense
06/05/2026
Keywords: Eco-friendly packaging; Purchase intention; Gen Z; Theory of Planned Behavior; Altruistic values; Egoistic values; Environmental awareness; Health consciousness; Social norms; Control perceived behavior. We often think that technology is th
19/04/2026
Keywords: Gamification; Active learning; Learning effectiveness; Learning motivation; Learning experience; Competition; Rewards; Learning enthusiasm; Learning applications; University students. Studying today no longer takes place solely in the class
16/04/2026
Keywords: Augmented Reality (AR); Technology usage behavior; Learner attitudes; Personal innovation; Technology anxiety; Learning experience; Digital education; University students. Technology is changing the way we learn every day, but not all techn
07/03/2026
Keywords: SDGs and the banking sector, Sustainable banking, Bank customers and SDGs, Banking sector and SDGs, Customer satisfaction, trust, and loyalty. In the context where banks compete not only with interest rates or technology but also with socia
26/01/2026
Keywords: augmented reality, AR, Virtual Horizons, e-commerce, AR solutions, Industry 4.0, user survey, business strategy, AR applications. As digital technology reshapes how people perceive and interact with the world, augmented reality (AR) is no l
26/12/2025
Keywords: externality, perceived quality, perceived price, purchase intention In the context of increasingly deep economic integration, Vietnam's garment industry is facing significant competitive pressure from Chinese fashion products. With its pric
27/09/2025
Keywords: corporate social responsibility (CSR), sustainable purchasing behavior, Gen Z, Vietnam. Modern social contexts expect businesses to operate with a higher sense of responsibility. Many large corporations have committed to annual corporate so
04/08/2025
Keywords: Green tourism, youth generation, students, consumer behaviour, sustainable development, responsible tourism. In the challenging days when the world grappled with the pandemic, the longing to breathe fresh air and explore nature became more
14/07/2025
Keywords: Technology - organization - environment framework; Sustainable development goals; Digital transformation, Vietnamese enterprises After the pandemic, digital transformation is no longer an option – it is a matter of survival for busine
