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Industry, innovation and infrastructure

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Pepsico’s sustainable packaging campaign and its effects on consumers' purchase intention in Ho Chi Minh city

11/09/2026

Keywords: Sustainable packaging; Purchase intention; Green marketing; Consumer behavior; Brand trust; PepsiCo; Sustainable development. Under the increasing pressure from plastic waste, many businesses have started to transition their packaging towar

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Investigating the influence of sustainability marketing approaches on the responsible sustainable consumption behavior of Gen Z with a focus on green products

06/08/2026

Keywords: Sustainable marketing; Brand image; Brand trust; Brand equity; Responsible sustainable consumer behavior; Gen Z, Green products. Why do so many young people say they care about the environment, but when faced with the shelves, they still ch

Breaking news Tin tức nổi bật GoGreen
[Green Vibe Only] Gen Z UEH and Technology innovations that "Green" the future

19/06/2026

Sustainable development does not stop at macro-level commitments but requires practical execution tools and transparent measurement. At University of Economics Ho Chi Minh City (UEH), Generation Z is directly tackling climate change challenges throug

Green Monday Series Cuộc sống GoGreen
[Green Monday Series] What does SDG 9 - Industry, Innovation and Infrastructure mean at UEH?

15/06/2026

In a rapidly changing world, resilient infrastructure, sustainable industrialization, and innovation are considered essential foundations for driving economic growth, social development, and addressing global challenges. At the University of Economic

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The current situation and development trends of green logistics toward enhancing international trade efficiency in Southeast Vietnam

25/05/2026

Keywords: Green logistics; Green transportation; International trade; Southeast region; Sustainable development; Multimodal transportation; Logistics infrastructure. Every day, millions of orders are shipped to serve e-commerce and import-export acti

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Do luxury brands in fashion industry have to trade-off for sustainability?

08/05/2026

Keywords: Sustainable fashion; Luxury brands; Purchase intention; Hedonic value; Exclusivity; Social norms; Consumer attitudes; Luxury consumption. The luxury factor is often associated with high cost, rarity, and sometimes ostentatious consumption.

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Secondhand versus upcycled: Which is the "greener choice" in the sustainable fashion context?

01/05/2026

Keywords: Circular fashion; Sustainable fashion; Secondhand; Upcycled; Perceived value; Perceived risk; Purchase intention; Product attitude; Greenwashing; Green consumer behavior. While the fashion industry is considered one of the most polluting in

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Factors influencing the level of sustainability disclosure of listed companies on the Ho Chi Minh City stock exchange

28/04/2026

Keywords: Sustainable information disclosure; ESG; Listed companies; Information transparency; Government pressure; Shareholder pressure; Stock market; Sustainability reporting; Corporate social responsibility; Sustainable development. When sustainab

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The effect of gamified virtual CSR cocreated on green consumption behavior: Research results of Gen Z in Ho Chi Minh City

10/04/2026

Keywords: Gamification; Virtual CSR; Co-creation; Green consumer behavior; Gen Z; User experience; Satisfaction; Enjoyment perception. In the digital age, when corporate social responsibility (CSR) activities are no longer the exclusive "playground"

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The impact of greenwashing and green perceived value on young people's intention to purchase Innisfree green cosmetics in Ho Chi Minh City: Through Intermediate Factors Green Brand Attitude, Green Brand Image, Green Brand Equity, Green Word of Mouth

03/04/2026

Keywords: Green cosmetics; Greenwashing; Perceived green value; Purchase intention; Sustainable consumption; Youth; Brand attitude; Environmental responsibility. Green consumption is on the rise, but so are the traps of greenwashing. When trust is be

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh City

01/04/2026

Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh City

01/04/2026

Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement

SDGs Liên quan

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Nexus between fintech and sustainable resource utilization for enhanced economic development: evidence from diverse set of countries

17/09/2026

Keywords: Fintech; Green growth; Sustainable economic development; Financial technology; FINDEX; Green finance. In the period from 2000 to 2022, more than 80% of the population in the countries studied faced air pollution levels exceeding the World H

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] How do the green credits affect profitability performance of commercial banks? - Evidence in Vietnam

15/09/2026

Keywords: Green credit; Green finance; Commercial banks; Profitability; Bank liquidity; Sustainable development. Climate change and environmental pollution are posing increasingly significant challenges to the global economy. Not only manufacturing e

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] How does esg performance enhance financial flexibility? Empirical evidence from listed firms in developing Asian region countries

13/09/2026

Keywords: ESG; Financial flexibility; Sustainable development; Listed companies; Corporate governance; Developing Asia. ESG not only demonstrates responsibility toward the environment and society but can also help businesses strengthen their financia

Breaking news Tin tức nổi bật GoGreen
[Green Vibe Only] From coral reefs to the blue ocean economy: switch on "conservation" mode to thrive

30/06/2026

Where do we position our role in the effort to protect the ocean? In reality, marine conservation does not stop at individual plastic waste reduction campaigns. Faced with the complex changes of global ecology, protecting the ocean has now become an

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The impact of financial development, green finance, and foreign direct investment on CO2 emissions in developing countries

12/06/2026

Keywords: Financial development; Green finance; Foreign Direct Investment (FDI); CO2 emissions; Developing countries; Sustainable development; Renewable energy. Economic growth, attracting FDI, and environmental protection: Is it possible to achieve

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Examining the Influence of Foreign Direct Investment, Industrialization, and Economic Variables on CO2 Emissions in OECD Nations: Insights and Implications for Vietnam

12/05/2026

Keywords: CO2 emissions; Foreign Direct Investment (FDI); Industrialization; Economic growth; OECD; Kuznets curve; Sustainable development. In the process of integration, economic growth and industrialization are often assumed to come at the expense

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Information & Communications Technology's influence on CO2 emissions & renewable energy consumption - and what it means for economic growth

06/05/2026

Keywords: Eco-friendly packaging; Purchase intention; Gen Z; Theory of Planned Behavior; Altruistic values; Egoistic values; Environmental awareness; Health consciousness; Social norms; Control perceived behavior. We often think that technology is th

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Analyzing the effect of gamification on learning effectiveness through applications for self-directed learning: Using elements of the ARCS model

19/04/2026

Keywords: Gamification; Active learning; Learning effectiveness; Learning motivation; Learning experience; Competition; Rewards; Learning enthusiasm; Learning applications; University students. Studying today no longer takes place solely in the class

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] When education meets augmented reality: the research of UEH college of technology and design students’ intention to use augmented reality (AR) in the learning process

16/04/2026

Keywords: Augmented Reality (AR); Technology usage behavior; Learner attitudes; Personal innovation; Technology anxiety; Learning experience; Digital education; University students. Technology is changing the way we learn every day, but not all techn

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] The impact of sustainable development strategies on customer behavior: A case of vietnamese commercial banks

07/03/2026

Keywords: SDGs and the banking sector, Sustainable banking, Bank customers and SDGs, Banking sector and SDGs, Customer satisfaction, trust, and loyalty. In the context where banks compete not only with interest rates or technology but also with socia

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] Green researcher community building AR-Powered services and business strategies for virtual horizons

26/01/2026

Keywords: augmented reality, AR, Virtual Horizons, e-commerce, AR solutions, Industry 4.0, user survey, business strategy, AR applications. As digital technology reshapes how people perceive and interact with the world, augmented reality (AR) is no l

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Foreign preference and students’ intention to buy chinese fashion in Ho Chi Minh City

26/12/2025

Keywords: externality, perceived quality, perceived price, purchase intention In the context of increasingly deep economic integration, Vietnam's garment industry is facing significant competitive pressure from Chinese fashion products. With its pric

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