No poverty
Zero hunger
Good health and well-being
Quality Education
Gender equality
Clean water and sanitation
Affordable and clean energy
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Sustainable cities and communities
Responsible consumption and production
Climate action
Life below water
Life on land
Peace, justice and strong institutions
Partnership for the goals
10/04/2026
Keywords: Gamification; Virtual CSR; Co-creation; Green consumer behavior; Gen Z; User experience; Satisfaction; Enjoyment perception. In the digital age, when corporate social responsibility (CSR) activities are no longer the exclusive "playground"
03/04/2026
Keywords: Green cosmetics; Greenwashing; Perceived green value; Purchase intention; Sustainable consumption; Youth; Brand attitude; Environmental responsibility. Green consumption is on the rise, but so are the traps of greenwashing. When trust is be
01/04/2026
Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement
01/04/2026
Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement
18/01/2026
Keywords: Green consumer behavior; Information and communication technology; Green consumer products; Level of environmental concern; Green consumer value; Perceived effectiveness In the context of green consumption gradually becoming the choice of t
01/01/2026
Keywords: artificial intelligence, green supply chain management, sustainable development, green brand image, environmental knowledge, green products In recent years, "green" is no longer just a media slogan, but is gradually becoming an important cr
20/09/2025
Keywords: green marketing, consumer behavior, cosmetics industry "Green marketing" is emerging as a global trend, particularly in the cosmetics industry - a sector closely linked to the need for beauty and sustainable lifestyles. The application of g
09/09/2025
Keywords: Economic Development, FDI, Financial Development, Governance Quality, Carbon Emissions, ASEAN In recent decades, ASEAN has achieved remarkable economic growth, but this has been accompanied by increasing pressure from environmental issues.
29/07/2025
Keywords: Product transparency; Eco-labeling; Product transparency, eco-labeling, green advertising, and the popularity of green products; Green advertising; Popularity of green products In the post-pandemic context, consumers are increasingly concer
16/04/2026
Keywords: Augmented Reality (AR); Technology usage behavior; Learner attitudes; Personal innovation; Technology anxiety; Learning experience; Digital education; University students. Technology is changing the way we learn every day, but not all techn
07/03/2026
Keywords: SDGs and the banking sector, Sustainable banking, Bank customers and SDGs, Banking sector and SDGs, Customer satisfaction, trust, and loyalty. In the context where banks compete not only with interest rates or technology but also with socia
26/01/2026
Keywords: augmented reality, AR, Virtual Horizons, e-commerce, AR solutions, Industry 4.0, user survey, business strategy, AR applications. As digital technology reshapes how people perceive and interact with the world, augmented reality (AR) is no l
26/12/2025
Keywords: externality, perceived quality, perceived price, purchase intention In the context of increasingly deep economic integration, Vietnam's garment industry is facing significant competitive pressure from Chinese fashion products. With its pric
27/09/2025
Keywords: corporate social responsibility (CSR), sustainable purchasing behavior, Gen Z, Vietnam. Modern social contexts expect businesses to operate with a higher sense of responsibility. Many large corporations have committed to annual corporate so
04/08/2025
Keywords: Green tourism, youth generation, students, consumer behaviour, sustainable development, responsible tourism. In the challenging days when the world grappled with the pandemic, the longing to breathe fresh air and explore nature became more
14/07/2025
Keywords: Technology - organization - environment framework; Sustainable development goals; Digital transformation, Vietnamese enterprises After the pandemic, digital transformation is no longer an option – it is a matter of survival for busine
09/01/2025
Keywords: Solutions; Sustainable Development; Green University; Green Consumption; Businesses; Social Responsibility; Vietnam; Asia In 2024, research projects at the Living Lab UEH Green Campus have demonstrated unwavering creativity by introducing
16/09/2024
Green technology is positively impacting the global economy in general and Vietnam in particular by improving efficiency, creating jobs, promoting innovation and limiting environmental impacts. These long-term economic, environmental and social welfa
23/05/2024
In order to evaluate Vietnam's sustainable economic development strategy before the COVID-19 pandemic outbreak, in 2021, by measuring the level of CO2 emissions, the student research team of University of Economics Ho Chi Minh City (UEH) has ca
16/05/2024
1. What is the UEH Green Researcher Community? The “UEH Green Researcher Community” is a significant initiative designed as an open community, including individuals, research groups, and organizations interested in building a green univer
16/05/2024
The UEH Green Campus project operates under the Living Lab model, providing an experimental environment to learn, to research and to apply green solutions to solve problems related to the environment and sustainable development. 71 research projects
