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Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Psychological Factors Influencing Sustainable Consumption Among Students in Ho Chi Minh City

24/03/2026

Keywords: Sustainable consumption; environmental attitude; environmental knowledge; environmental responsibility; consumer perception effectiveness. Amid the global ecological crisis, sustainable consumption has become an inevitable solution rather t

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The effectiveness of emotional appeal technique in green marketing on pro-environmental behavior of university students in Ho Chi Minh City

22/03/2026

Keywords: Emotional appeal; Environmentally friendly behavior; Consumer guilt; Environmental awareness; Skepticism toward green marketing; Dismantling ethics; Green shopping intentions. Amid the ecological crisis, green marketing is not just about sh

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Green Transformation of School Operations: Evidence from Educational Institutions in the United States and Implications for University of Economics Ho Chi Minh City (UEH)

13/03/2026

Keywords: Greening schools; sustainable development; sustainable education; green operations; green universities. In the context of increasingly urgent environmental and climate change issues, a major question arises: how to both protect nature and e

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] How online consumers in Ho Chi Minh City are going green: The power of green knowledge and social norms

06/03/2026

Keywords: subjective norm, green knowledge, green trust, attitude, online green shopping intention In the digital age where every shopping "click" happens in just a few seconds, a seemingly small question is becoming increasingly significant: are our

Breaking news Cuộc sống GoGreen
Looking back on the proud journey of Let’s Green Unitour 2025: Initial steps in spreading the UEH Green University Model to the community

26/02/2026

With the perspective that education serves as the foundation for building green and sustainable actions, the UEH Green Campus Project and the For a Green Future Foundation - Vingroup have collaborated to implement the Let’s Green Unitour progra

Breaking news Cuộc sống GoGreen
New Milestones of The UEH Green Campus Project in 2025: Journey of operating and spreading the UEH Green University Model to the community

04/02/2026

After five years of establishment and development, the UEH Green Campus Project has become a strategic orientation, contributing to the realization of the Operations pillar - one of five pillars of the Multidisciplinary and Sustainable University Str

Breaking news Cuộc sống GoGreen
Exploring the UEH Green University Experience Space at UEH Mekong Campus Tour 2026

29/01/2026

On January 11, 2026, the Ho Chi Minh City University of Economics - Mekong Campus (UEH Mekong) officially launched the Campus Tour 2026 program under the theme “Discover Your Potential with UEH Mekong.” This activity is part of the UEH Me

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] Green researcher community building AR-Powered services and business strategies for virtual horizons

26/01/2026

Keywords: augmented reality, AR, Virtual Horizons, e-commerce, AR solutions, Industry 4.0, user survey, business strategy, AR applications. As digital technology reshapes how people perceive and interact with the world, augmented reality (AR) is no l

Breaking news Cuộc sống GoGreen
[Let’s Green Unitour Day 2025] Opening Pathways to a Green Future with Students of Ho Chi Minh City Open University Exploring the Green University Model

21/01/2026

On the morning of January 14, 2026, Let’s Green Unitour Day was successfully held at Ho Chi Minh City Open University with the participation of more than 185 students. The event provided a healthy and engaging platform, enabling students to bet

Breaking news Cuộc sống GoGreen
[Let’s Green Unitour Day 2025] Launching the 2026 Journey of Spreading the Green University Model at Cao Thang Technical College Ho Chi Minh City

15/01/2026

Towards the goal of spreading the Green University Model and connecting higher education institutions for sustainable development, on the morning of January 14, 2026, Let’s Green Unitour Day was successfully held at Cao Thang Technical College

Breaking news Cuộc sống GoGreen
[Let’s Green Unitour Day 2025] Exploring the Green University Experience at Ho Chi Minh City University of Technology (HUTECH)

27/12/2025

With the mission of inspiring the development of the Green University Model and connecting higher education institutions for sustainable development, on the morning of December 26, Let’s Green Unitour Day was successfully held at Ho Chi Minh Ci

Breaking news Cuộc sống GoGreen
[Let’s Green Unitour Day 2025] Continuing the Green University Story with Students of Thu Dau Mot University

13/12/2025

On the morning of December 12, 2025, Let’s Green Unitour Day was successfully held at Thu Dau Mot University, welcoming more than 121 students to an experiential space where they could spend a day as Green University students. The event not onl

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