09/01/2026
Keywords: sustainable fashion; purchase intention; consumer attitudes; social norms; environmental concerns. Every year, the fashion industry generates millions of tons of waste and consumes vast amounts of water and energy, yet new clothes are const
05/01/2026
Keywords: Zero Waste Campus, UEH students, attitude, subjective norm, perceived behavioral control, environmental protection, green living Every day on campus, waste naturally appears in student life. Plastic cups, styrofoam boxes, and plastic bags a
01/01/2026
Keywords: artificial intelligence, green supply chain management, sustainable development, green brand image, environmental knowledge, green products In recent years, "green" is no longer just a media slogan, but is gradually becoming an important cr
26/12/2025
Keywords: externality, perceived quality, perceived price, purchase intention In the context of increasingly deep economic integration, Vietnam's garment industry is facing significant competitive pressure from Chinese fashion products. With its pric
23/12/2025
Keywords: Crowd shipping, willingness, sustainable development. In the age of booming online shopping, fast and convenient delivery has become a familiar expectation of consumers. To meet this demand, a new delivery model has emerged and is thriving
19/12/2025
Keywords: GenZ generation, green cosmetics, eco-labels, consumer behavior, consumer attitudes, green purchase intention Green cosmetics are gradually becoming a familiar choice in the market, especially among Gen Z – a group of young consumers
17/12/2025
Keywords: Green finance, environmental degradation, BRI countries, GDP, population density, urbanization rate, trade openness In the context of environmental degradation and the world racing toward sustainable development goals, green finance is bein
05/12/2025
Keywords: Waste classification, Source separation of waste, Mobile application, Artificial intelligence, AI, Ho Chi Minh City. Every day, Ho Chi Minh City generates over 9,700 tons of waste, making source separation more urgent than ever. AI-powered
28/11/2025
Keywords: electric vehicles, drivers, commitment, decision to switch, social factors. In a world racing to reduce emissions and build sustainable transportation systems, Vietnam is no exception to this trend, accelerating the development of electric
27/11/2025
Keywords: Purchase intention, greening, electric motorcycles, Ho Chi Minh City. In the context of rapid urbanization, environmental and public health issues are becoming serious challenges, particularly in the area of personal transportation. Based o
04/11/2025
Keywords: Green marketing, Green purchase intention, Green purchase behavior, Sustainable development goals, University students. Green marketing strategies are increasingly becoming a central approach to reaching university students – a highly
14/10/2025
Keywords: mental health, green campus, green space, university students Amidst the pressures of studies, work, and life, many young people turn to nature as a way to find balance and recharge their energy. Therefore, the "green campus" model is gradu