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Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Green human resource for the future: The impact of green human resource management on pro-environmental behavior of employees in manufacturing enterprises in Ho Chi Minh City

12/03/2026

Keywords: Green human resource management, green psychological atmosphere; empowering employees with green initiatives; green commitment; environmentally friendly behavior. In the context of climate change and increasingly urgent environmental issues

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] How online consumers in Ho Chi Minh City are going green: The power of green knowledge and social norms

06/03/2026

Keywords: subjective norm, green knowledge, green trust, attitude, online green shopping intention In the digital age where every shopping "click" happens in just a few seconds, a seemingly small question is becoming increasingly significant: are our

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The influence of greenwashing on green purchasing intentions in the electric motorbike sector: the mediating role of green brand trust and green word-of-mouth of GenZ

03/03/2026

Keywords: electric motorcycles, GenZ, greenwashing, trust in green brands, green word-of-mouth, green purchase intention, Vietnam. Amid the wave of electric motorcycles spreading green across Vietnamese urban areas, not every "environmentally friendl

Breaking news Cuộc sống GoGreen
Looking back on the proud journey of Let’s Green Unitour 2025: Initial steps in spreading the UEH Green University Model to the community

26/02/2026

With the perspective that education serves as the foundation for building green and sustainable actions, the UEH Green Campus Project and the For a Green Future Foundation - Vingroup have collaborated to implement the Let’s Green Unitour progra

Breaking news Cuộc sống GoGreen
New Milestones of The UEH Green Campus Project in 2025: Journey of operating and spreading the UEH Green University Model to the community

04/02/2026

After five years of establishment and development, the UEH Green Campus Project has become a strategic orientation, contributing to the realization of the Operations pillar - one of five pillars of the Multidisciplinary and Sustainable University Str

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] Actors influencing green purchasing behavior among consumers aged 18 to 35 in Ho Chi Minh City

01/02/2026

Keywords: green marketing, general risk aversion, consumer innovation, green perception, anxiety mood. As climate change and environmental pollution become increasingly prevalent in urban life, green consumption is no longer a trendy option, but rath

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] Factors influencing sustainable behavior in the sharing economy: The case of bicycle sharing in Vietnam

30/01/2026

Keywords: sustainable behavior in public bicycle services, ethical norms, impacts on sustainable behavior, sharing economy, perception of individual behavior. As shared economy services become increasingly prevalent in Vietnamese urban life, public b

Breaking news Cuộc sống GoGreen
Exploring the UEH Green University Experience Space at UEH Mekong Campus Tour 2026

29/01/2026

On January 11, 2026, the Ho Chi Minh City University of Economics - Mekong Campus (UEH Mekong) officially launched the Campus Tour 2026 program under the theme “Discover Your Potential with UEH Mekong.” This activity is part of the UEH Me

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] The affection of gamification’s factors towards pro-environmental behavior of university students: A future direction for integrating gamification in green campus

23/01/2026

Keywords: Gamification, green campus, behavioral motivation, student engagement, school environment As the journey to build a "Green University" doesn't stop at awareness but needs to be nurtured by daily action, the question arises: how can students

Breaking news Cuộc sống GoGreen
[Let’s Green Unitour Day 2025] Opening Pathways to a Green Future with Students of Ho Chi Minh City Open University Exploring the Green University Model

21/01/2026

On the morning of January 14, 2026, Let’s Green Unitour Day was successfully held at Ho Chi Minh City Open University with the participation of more than 185 students. The event provided a healthy and engaging platform, enabling students to bet

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] How Ho Chi Minh City students’ green product consumption is affected by application iCTs innovation nowadays: A case for business to enhance green product consumption by understanding the role of environmental concerns, green consumption value and perceived effectiveness

18/01/2026

Keywords: Green consumer behavior; Information and communication technology; Green consumer products; Level of environmental concern; Green consumer value; Perceived effectiveness In the context of green consumption gradually becoming the choice of t

Breaking news Cuộc sống GoGreen
[Let’s Green Unitour Day 2025] Launching the 2026 Journey of Spreading the Green University Model at Cao Thang Technical College Ho Chi Minh City

15/01/2026

Towards the goal of spreading the Green University Model and connecting higher education institutions for sustainable development, on the morning of January 14, 2026, Let’s Green Unitour Day was successfully held at Cao Thang Technical College

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