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Living Lab UEH Zero Waste Campus: Launching “Zero Waste, Hero You” Campaign - a Small Change, a Big Result

20/12/2021

“Zero Waste, Hero You” Communication Campaign affiliated with “UEH Zero Waste Campus” Project is going to be officially launched from 20th December 2021 to 08th January 2022. The campaign will provide all students of

Breaking news
Singer Trong Hieu - UEH Zero Waste Campus Project’s Communication Ambassador

12/11/2021

That "UEH Zero Waste Campus" Project was collaborated by University of Economics Ho Chi Minh City (UEH) with Vietnam Zero Waste Alliance (VZWA) in addition to organizations and experts is the very first Zero Waste Univer

Breaking news
Implementing the First University Zero Waste Project

06/10/2021

The project “UEH Zero Waste Campus - UEH University without Waste” is carried out through the collaboration between the University of Economics Ho Chi Minh City (UEH) and the Vietnam Zero Waste Alliance (VZWA), along with various units an

Breaking news
UEH wins “Zero Waste Cities Challenge”

03/10/2021

On October 19th, 2021, University of Economics Ho Chi Minh City (UEH) was crowned champion of the “Zero Waste Cities Challenge” international competition, hosted and organized by WasteAid, an International Waste Management NGO and other s

Breaking news
UEH ZERO WASTE CAMPUS: Launching the Creative Contest for Waste Storytelling Content - “THE STORY OF RUBBISH”

03/10/2021

“The Story of Rubbish” Creative Contest, part of the “UEH Zero Waste Campus” project, will officially commence from November 26th, 2021, until December 7th, 2021. The contest is open to all students of the University of Econom

Podcast
UEH ZERO WASTE CAMPUS: Numbers Speak

28/09/2021

Life is becoming increasingly modern, and the material and spiritual lives of people are improving. However, alongside this progress, the issue of environmental pollution is becoming more complex. Environmental pollution is not just a problem for a s

Breaking news
"Saturday Volunteer, Green Sunday" – A Campaign Filled with UEH Spirit

31/12/2020

After a week of intense study and work, the weekend seemed to be the perfect time for students to rest and recharge for a new week ahead. However, for UEH students, the enthusiasm and voluntary spirit led them to the campaign "Saturday Volunteer, Gre

SDGs Liên quan

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Study about gen z's purchase intention of using eco-friendly packaging in Ho Chi Minh City through the theory of planned behaviour (TPB) and altruistic - Egoistic values

03/05/2026

Keywords: Eco-friendly packaging; Purchase intention; Gen Z; Theory of Planned Behavior; Altruistic values; Egoistic values; Environmental awareness; Health consciousness; Social norms; Control perceived behavior. In the context of increasing environ

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Secondhand versus upcycled: Which is the "greener choice" in the sustainable fashion context?

01/05/2026

Keywords: Circular fashion; Sustainable fashion; Secondhand; Upcycled; Perceived value; Perceived risk; Purchase intention; Product attitude; Greenwashing; Green consumer behavior. While the fashion industry is considered one of the most polluting in

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Factors affecting the green consumption decisions of students in Ho Chi Minh City

24/04/2026

Keywords: Green consumption; Green purchase decision; Students; Green brand; Subjective norm; Green advertising; Green consumption intention; Consumer behavior; Green marketing; Environmental awareness. The awareness of environmental pollution among

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Factors influencing the green purchasing decisions of students in Ho Chi Minh City

22/04/2026

Keywords: Green consumption; Green purchasing decisions; Students; Green brands; Subjective norms; Green advertising; Green consumption intentions; Consumer behavior; Green marketing; Environmental awareness. Although environmental awareness is incre

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] When education meets augmented reality: the research of UEH college of technology and design students’ intention to use augmented reality (AR) in the learning process

16/04/2026

Keywords: Augmented Reality (AR); Technology usage behavior; Learner attitudes; Personal innovation; Technology anxiety; Learning experience; Digital education; University students. Technology is changing the way we learn every day, but not all techn

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Whether young minimalists choose sustainable fashion brands merely by accident? Examining the moderating effect of the control of consumption desires

12/04/2026

Keywords: Minimalist living; Sustainable fashion; Green consumer behavior; Gen Z; Sustainable attitudes; Happiness; Controlling consumer desires. Minimalist living is gradually becoming a lifestyle pursued by Gen Z, but does "buying less" really equa

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The effect of gamified virtual CSR cocreated on green consumption behavior: Research results of Gen Z in Ho Chi Minh City

10/04/2026

Keywords: Gamification; Virtual CSR; Co-creation; Green consumer behavior; Gen Z; User experience; Satisfaction; Enjoyment perception. In the digital age, when corporate social responsibility (CSR) activities are no longer the exclusive "playground"

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Factors affecting the intention to use the electric ride-hailing service Xanh SM: a case study of university students in Ho Chi Minh City

08/04/2026

Keywords: Intention to use; Green transportation; Electric ride-hailing service; Green consumer behavior. Electric vehicles are called the future of green transportation, but in reality, students still choose gasoline vehicles every day as a hard-to-

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The impact of greenwashing and green perceived value on young people's intention to purchase Innisfree green cosmetics in Ho Chi Minh City: Through Intermediate Factors Green Brand Attitude, Green Brand Image, Green Brand Equity, Green Word of Mouth

03/04/2026

Keywords: Green cosmetics; Greenwashing; Perceived green value; Purchase intention; Sustainable consumption; Youth; Brand attitude; Environmental responsibility. Green consumption is on the rise, but so are the traps of greenwashing. When trust is be

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh City

01/04/2026

Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh City

01/04/2026

Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] What Drives Young Consumers to Buy Green Skincare in Vietnam’s Big Cities?

30/03/2026

Keywords: "green" skincare, environmental concern, subjective norm, perceived behavioral control, price consciousness, and the Theory of Planned Behavior. A study by the University of Economics Ho Chi Minh City on the topic "What Drives Young Consume

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