13/03/2026
Keywords: Greening schools; sustainable development; sustainable education; green operations; green universities. In the context of increasingly urgent environmental and climate change issues, a major question arises: how to both protect nature and e
12/03/2026
Keywords: Green human resource management, green psychological atmosphere; empowering employees with green initiatives; green commitment; environmentally friendly behavior. In the context of climate change and increasingly urgent environmental issues
07/03/2026
Keywords: SDGs and the banking sector, Sustainable banking, Bank customers and SDGs, Banking sector and SDGs, Customer satisfaction, trust, and loyalty. In the context where banks compete not only with interest rates or technology but also with socia
06/03/2026
Keywords: subjective norm, green knowledge, green trust, attitude, online green shopping intention In the digital age where every shopping "click" happens in just a few seconds, a seemingly small question is becoming increasingly significant: are our
03/03/2026
Keywords: electric motorcycles, GenZ, greenwashing, trust in green brands, green word-of-mouth, green purchase intention, Vietnam. Amid the wave of electric motorcycles spreading green across Vietnamese urban areas, not every "environmentally friendl
26/02/2026
With the perspective that education serves as the foundation for building green and sustainable actions, the UEH Green Campus Project and the For a Green Future Foundation - Vingroup have collaborated to implement the Let’s Green Unitour progra
04/02/2026
After five years of establishment and development, the UEH Green Campus Project has become a strategic orientation, contributing to the realization of the Operations pillar - one of five pillars of the Multidisciplinary and Sustainable University Str
01/02/2026
Keywords: green marketing, general risk aversion, consumer innovation, green perception, anxiety mood. As climate change and environmental pollution become increasingly prevalent in urban life, green consumption is no longer a trendy option, but rath
30/01/2026
Keywords: sustainable behavior in public bicycle services, ethical norms, impacts on sustainable behavior, sharing economy, perception of individual behavior. As shared economy services become increasingly prevalent in Vietnamese urban life, public b
29/01/2026
On January 11, 2026, the Ho Chi Minh City University of Economics - Mekong Campus (UEH Mekong) officially launched the Campus Tour 2026 program under the theme “Discover Your Potential with UEH Mekong.” This activity is part of the UEH Me
27/01/2026
The University of Economics Ho Chi Minh City (UEH) has officially launched the UEH Green Campus - Green Coins - Green Citizen System. This initiative allows over 37,000 learners to perform green actions, earn green points, and convert them into "Gree
26/01/2026
Keywords: augmented reality, AR, Virtual Horizons, e-commerce, AR solutions, Industry 4.0, user survey, business strategy, AR applications. As digital technology reshapes how people perceive and interact with the world, augmented reality (AR) is no l