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Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Secondhand versus upcycled: Which is the "greener choice" in the sustainable fashion context?

01/05/2026

Keywords: Circular fashion; Sustainable fashion; Secondhand; Upcycled; Perceived value; Perceived risk; Purchase intention; Product attitude; Greenwashing; Green consumer behavior. While the fashion industry is considered one of the most polluting in

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Factors influencing the level of sustainability disclosure of listed companies on the Ho Chi Minh City stock exchange

28/04/2026

Keywords: Sustainable information disclosure; ESG; Listed companies; Information transparency; Government pressure; Shareholder pressure; Stock market; Sustainability reporting; Corporate social responsibility; Sustainable development. When sustainab

Green Monday Series Cuộc sống GoGreen
[Green Monday Series] What does SDG 3 - Good Health and Well-being mean at UEH?

27/04/2026

Today, the world has made significant progress in improving public health. However, disparities in healthcare access and disruptions caused by the COVID-19 pandemic continue to pose major challenges. In pursuit of SDG 3 - Good Health and Well-being,

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Factors affecting the green consumption decisions of students in Ho Chi Minh City

24/04/2026

Keywords: Green consumption; Green purchase decision; Students; Green brand; Subjective norm; Green advertising; Green consumption intention; Consumer behavior; Green marketing; Environmental awareness. The awareness of environmental pollution among

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Factors influencing the green purchasing decisions of students in Ho Chi Minh City

22/04/2026

Keywords: Green consumption; Green purchasing decisions; Students; Green brands; Subjective norms; Green advertising; Green consumption intentions; Consumer behavior; Green marketing; Environmental awareness. Although environmental awareness is incre

Green Monday Series Cuộc sống GoGreen
[Green Monday Series] What does SDG 2 - Zero Hunger mean at UEH?

20/04/2026

Although the world has made significant progress, food insecurity remains a serious challenge, with over 30% of the global population lacking access to a stable food supply. In alignment with SDG 2 - Zero Hunger, the University of Economics Ho Chi Mi

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Analyzing the effect of gamification on learning effectiveness through applications for self-directed learning: Using elements of the ARCS model

19/04/2026

Keywords: Gamification; Active learning; Learning effectiveness; Learning motivation; Learning experience; Competition; Rewards; Learning enthusiasm; Learning applications; University students. Studying today no longer takes place solely in the class

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] When education meets augmented reality: the research of UEH college of technology and design students’ intention to use augmented reality (AR) in the learning process

16/04/2026

Keywords: Augmented Reality (AR); Technology usage behavior; Learner attitudes; Personal innovation; Technology anxiety; Learning experience; Digital education; University students. Technology is changing the way we learn every day, but not all techn

Green Monday Series Cuộc sống GoGreen
[Green Monday Series] What does SDG 1 - No Poverty mean at UEH?

13/04/2026

SDG 1 - No Poverty is one of the core objectives of the 2030 Agenda for Sustainable Development, aiming to ensure social security and expand opportunities for vulnerable groups. On this basis, the University of Economics Ho Chi Minh City (UEH) has im

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Whether young minimalists choose sustainable fashion brands merely by accident? Examining the moderating effect of the control of consumption desires

12/04/2026

Keywords: Minimalist living; Sustainable fashion; Green consumer behavior; Gen Z; Sustainable attitudes; Happiness; Controlling consumer desires. Minimalist living is gradually becoming a lifestyle pursued by Gen Z, but does "buying less" really equa

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The effect of gamified virtual CSR cocreated on green consumption behavior: Research results of Gen Z in Ho Chi Minh City

10/04/2026

Keywords: Gamification; Virtual CSR; Co-creation; Green consumer behavior; Gen Z; User experience; Satisfaction; Enjoyment perception. In the digital age, when corporate social responsibility (CSR) activities are no longer the exclusive "playground"

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Factors affecting the intention to use the electric ride-hailing service Xanh SM: a case study of university students in Ho Chi Minh City

08/04/2026

Keywords: Intention to use; Green transportation; Electric ride-hailing service; Green consumer behavior. Electric vehicles are called the future of green transportation, but in reality, students still choose gasoline vehicles every day as a hard-to-

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