30/08/2022
Following the success of previous projects, the "Green Footprint" challenge, part of the "UEH Zero Waste Campus" project, has been officially launched. It promises to bring students many interesting experiences through learning about green living on
22/06/2022
TikTok Dance & Sing Cover “UEH Green Evolution” is a contest belonging to the UEH Zero Waste Campus Project series, implemented by the UEH Student Association with the desire to spread the message "Rethink & Be Green" closer to st
26/04/2022
Following the success of the MV "UEHer Green Citizen", the TikTok Dance & Sing Cover contest "UEH Green Evolution" is considered an important next step in the UEH Zero Waste Campus Project, promising to bring various interesting surprises with th
30/12/2021
After 2 weeks “The Story of Rubbish” Competition in UEH Zero Waste Campus Project took place, students are brought with new lenses related to current environmental pollution facts. With 263 submissions in total, s
30/12/2021
“Zero Waste, Hero You” Communication Campaign affiliated with “UEH Zero Waste Campus” Project is going to be officially launched from 20th December 2021 to 08th January 2022. The campaign will provide all students of
24/12/2021
Accompanied by the flow of SMARTCITY+ FESTIVAL event, Workshop Creation+ brought to students interesting activities through a workshop with “Recycling paper boxes after flash sale days” Theme together with “Drawing rubbish
23/12/2021
Affiliated with UEH Zero Waste Campus project activity series and SMARTCITY+ FESTIVAL event, UEH collaborated with Tipsy Art on successfully organizing Creation+ Workshop with “Drawing Rubbish Classification Pictures” Theme to together sp
21/12/2021
Accompanied by “Being proud of promoting UEH tradition” spirit, “UEH Cultural Communication Ambassador” Competition has created a significantly meaningful playground for all members from UEH great family, togeth
20/12/2021
“Zero Waste, Hero You” Communication Campaign affiliated with “UEH Zero Waste Campus” Project is going to be officially launched from 20th December 2021 to 08th January 2022. The campaign will provide all students of
12/11/2021
That "UEH Zero Waste Campus" Project was collaborated by University of Economics Ho Chi Minh City (UEH) with Vietnam Zero Waste Alliance (VZWA) in addition to organizations and experts is the very first Zero Waste Univer
06/10/2021
The project “UEH Zero Waste Campus - UEH University without Waste” is carried out through the collaboration between the University of Economics Ho Chi Minh City (UEH) and the Vietnam Zero Waste Alliance (VZWA), along with various units an
03/10/2021
“The Story of Rubbish” Creative Contest, part of the “UEH Zero Waste Campus” project, will officially commence from November 26th, 2021, until December 7th, 2021. The contest is open to all students of the University of Econom
01/04/2026
Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement
30/03/2026
Keywords: "green" skincare, environmental concern, subjective norm, perceived behavioral control, price consciousness, and the Theory of Planned Behavior. A study by the University of Economics Ho Chi Minh City on the topic "What Drives Young Consume
24/03/2026
Keywords: Sustainable consumption; environmental attitude; environmental knowledge; environmental responsibility; consumer perception effectiveness. Amid the global ecological crisis, sustainable consumption has become an inevitable solution rather t
22/03/2026
Keywords: Emotional appeal; Environmentally friendly behavior; Consumer guilt; Environmental awareness; Skepticism toward green marketing; Dismantling ethics; Green shopping intentions. Amid the ecological crisis, green marketing is not just about sh
21/03/2026
Keywords: Climate change; Shopping behavior; Organic food. Climate change is no longer a distant threat; it has directly reshaped the consumer lens. As the line between personal health and environmental survival becomes increasingly intertwined, orga
13/03/2026
Keywords: Greening schools; sustainable development; sustainable education; green operations; green universities. In the context of increasingly urgent environmental and climate change issues, a major question arises: how to both protect nature and e
12/03/2026
Keywords: Green human resource management, green psychological atmosphere; empowering employees with green initiatives; green commitment; environmentally friendly behavior. In the context of climate change and increasingly urgent environmental issues
06/03/2026
Keywords: subjective norm, green knowledge, green trust, attitude, online green shopping intention In the digital age where every shopping "click" happens in just a few seconds, a seemingly small question is becoming increasingly significant: are our
03/03/2026
Keywords: electric motorcycles, GenZ, greenwashing, trust in green brands, green word-of-mouth, green purchase intention, Vietnam. Amid the wave of electric motorcycles spreading green across Vietnamese urban areas, not every "environmentally friendl
26/02/2026
With the perspective that education serves as the foundation for building green and sustainable actions, the UEH Green Campus Project and the For a Green Future Foundation - Vingroup have collaborated to implement the Let’s Green Unitour progra
04/02/2026
After five years of establishment and development, the UEH Green Campus Project has become a strategic orientation, contributing to the realization of the Operations pillar - one of five pillars of the Multidisciplinary and Sustainable University Str
01/02/2026
Keywords: green marketing, general risk aversion, consumer innovation, green perception, anxiety mood. As climate change and environmental pollution become increasingly prevalent in urban life, green consumption is no longer a trendy option, but rath