01/01/2026
Keywords: artificial intelligence, green supply chain management, sustainable development, green brand image, environmental knowledge, green products In recent years, "green" is no longer just a media slogan, but is gradually becoming an important cr
20/09/2025
Keywords: green marketing, consumer behavior, cosmetics industry "Green marketing" is emerging as a global trend, particularly in the cosmetics industry - a sector closely linked to the need for beauty and sustainable lifestyles. The application of g
09/09/2025
Keywords: Economic Development, FDI, Financial Development, Governance Quality, Carbon Emissions, ASEAN In recent decades, ASEAN has achieved remarkable economic growth, but this has been accompanied by increasing pressure from environmental issues.
29/07/2025
Keywords: Product transparency; Eco-labeling; Product transparency, eco-labeling, green advertising, and the popularity of green products; Green advertising; Popularity of green products In the post-pandemic context, consumers are increasingly concer
30/06/2026
Where do we position our role in the effort to protect the ocean? In reality, marine conservation does not stop at individual plastic waste reduction campaigns. Faced with the complex changes of global ecology, protecting the ocean has now become an
12/06/2026
Keywords: Financial development; Green finance; Foreign Direct Investment (FDI); CO2 emissions; Developing countries; Sustainable development; Renewable energy. Economic growth, attracting FDI, and environmental protection: Is it possible to achieve
12/05/2026
Keywords: CO2 emissions; Foreign Direct Investment (FDI); Industrialization; Economic growth; OECD; Kuznets curve; Sustainable development. In the process of integration, economic growth and industrialization are often assumed to come at the expense
06/05/2026
Keywords: Eco-friendly packaging; Purchase intention; Gen Z; Theory of Planned Behavior; Altruistic values; Egoistic values; Environmental awareness; Health consciousness; Social norms; Control perceived behavior. We often think that technology is th
19/04/2026
Keywords: Gamification; Active learning; Learning effectiveness; Learning motivation; Learning experience; Competition; Rewards; Learning enthusiasm; Learning applications; University students. Studying today no longer takes place solely in the class
16/04/2026
Keywords: Augmented Reality (AR); Technology usage behavior; Learner attitudes; Personal innovation; Technology anxiety; Learning experience; Digital education; University students. Technology is changing the way we learn every day, but not all techn
07/03/2026
Keywords: SDGs and the banking sector, Sustainable banking, Bank customers and SDGs, Banking sector and SDGs, Customer satisfaction, trust, and loyalty. In the context where banks compete not only with interest rates or technology but also with socia
26/01/2026
Keywords: augmented reality, AR, Virtual Horizons, e-commerce, AR solutions, Industry 4.0, user survey, business strategy, AR applications. As digital technology reshapes how people perceive and interact with the world, augmented reality (AR) is no l
26/12/2025
Keywords: externality, perceived quality, perceived price, purchase intention In the context of increasingly deep economic integration, Vietnam's garment industry is facing significant competitive pressure from Chinese fashion products. With its pric
27/09/2025
Keywords: corporate social responsibility (CSR), sustainable purchasing behavior, Gen Z, Vietnam. Modern social contexts expect businesses to operate with a higher sense of responsibility. Many large corporations have committed to annual corporate so
04/08/2025
Keywords: Green tourism, youth generation, students, consumer behaviour, sustainable development, responsible tourism. In the challenging days when the world grappled with the pandemic, the longing to breathe fresh air and explore nature became more
14/07/2025
Keywords: Technology - organization - environment framework; Sustainable development goals; Digital transformation, Vietnamese enterprises After the pandemic, digital transformation is no longer an option – it is a matter of survival for busine