12/05/2026
Keywords: CO2 emissions; Foreign Direct Investment (FDI); Industrialization; Economic growth; OECD; Kuznets curve; Sustainable development. In the process of integration, economic growth and industrialization are often assumed to come at the expense
06/05/2026
Keywords: Eco-friendly packaging; Purchase intention; Gen Z; Theory of Planned Behavior; Altruistic values; Egoistic values; Environmental awareness; Health consciousness; Social norms; Control perceived behavior. We often think that technology is th
19/04/2026
Keywords: Gamification; Active learning; Learning effectiveness; Learning motivation; Learning experience; Competition; Rewards; Learning enthusiasm; Learning applications; University students. Studying today no longer takes place solely in the class
16/04/2026
Keywords: Augmented Reality (AR); Technology usage behavior; Learner attitudes; Personal innovation; Technology anxiety; Learning experience; Digital education; University students. Technology is changing the way we learn every day, but not all techn
07/03/2026
Keywords: SDGs and the banking sector, Sustainable banking, Bank customers and SDGs, Banking sector and SDGs, Customer satisfaction, trust, and loyalty. In the context where banks compete not only with interest rates or technology but also with socia
26/01/2026
Keywords: augmented reality, AR, Virtual Horizons, e-commerce, AR solutions, Industry 4.0, user survey, business strategy, AR applications. As digital technology reshapes how people perceive and interact with the world, augmented reality (AR) is no l
26/12/2025
Keywords: externality, perceived quality, perceived price, purchase intention In the context of increasingly deep economic integration, Vietnam's garment industry is facing significant competitive pressure from Chinese fashion products. With its pric
27/09/2025
Keywords: corporate social responsibility (CSR), sustainable purchasing behavior, Gen Z, Vietnam. Modern social contexts expect businesses to operate with a higher sense of responsibility. Many large corporations have committed to annual corporate so
04/08/2025
Keywords: Green tourism, youth generation, students, consumer behaviour, sustainable development, responsible tourism. In the challenging days when the world grappled with the pandemic, the longing to breathe fresh air and explore nature became more
14/07/2025
Keywords: Technology - organization - environment framework; Sustainable development goals; Digital transformation, Vietnamese enterprises After the pandemic, digital transformation is no longer an option – it is a matter of survival for busine
09/01/2025
Keywords: Solutions; Sustainable Development; Green University; Green Consumption; Businesses; Social Responsibility; Vietnam; Asia In 2024, research projects at the Living Lab UEH Green Campus have demonstrated unwavering creativity by introducing
16/09/2024
Green technology is positively impacting the global economy in general and Vietnam in particular by improving efficiency, creating jobs, promoting innovation and limiting environmental impacts. These long-term economic, environmental and social welfa