23/12/2021
Affiliated with UEH Zero Waste Campus project activity series and SMARTCITY+ FESTIVAL event, UEH collaborated with Tipsy Art on successfully organizing Creation+ Workshop with “Drawing Rubbish Classification Pictures” Theme to together sp
21/12/2021
Accompanied by “Being proud of promoting UEH tradition” spirit, “UEH Cultural Communication Ambassador” Competition has created a significantly meaningful playground for all members from UEH great family, togeth
20/12/2021
“Zero Waste, Hero You” Communication Campaign affiliated with “UEH Zero Waste Campus” Project is going to be officially launched from 20th December 2021 to 08th January 2022. The campaign will provide all students of
12/11/2021
That "UEH Zero Waste Campus" Project was collaborated by University of Economics Ho Chi Minh City (UEH) with Vietnam Zero Waste Alliance (VZWA) in addition to organizations and experts is the very first Zero Waste Univer
06/10/2021
The project “UEH Zero Waste Campus - UEH University without Waste” is carried out through the collaboration between the University of Economics Ho Chi Minh City (UEH) and the Vietnam Zero Waste Alliance (VZWA), along with various units an
03/10/2021
On October 19th, 2021, University of Economics Ho Chi Minh City (UEH) was crowned champion of the “Zero Waste Cities Challenge” international competition, hosted and organized by WasteAid, an International Waste Management NGO and other s
03/10/2021
“The Story of Rubbish” Creative Contest, part of the “UEH Zero Waste Campus” project, will officially commence from November 26th, 2021, until December 7th, 2021. The contest is open to all students of the University of Econom
28/09/2021
Life is becoming increasingly modern, and the material and spiritual lives of people are improving. However, alongside this progress, the issue of environmental pollution is becoming more complex. Environmental pollution is not just a problem for a s
31/12/2020
After a week of intense study and work, the weekend seemed to be the perfect time for students to rest and recharge for a new week ahead. However, for UEH students, the enthusiasm and voluntary spirit led them to the campaign "Saturday Volunteer, Gre
10/04/2026
Keywords: Gamification; Virtual CSR; Co-creation; Green consumer behavior; Gen Z; User experience; Satisfaction; Enjoyment perception. In the digital age, when corporate social responsibility (CSR) activities are no longer the exclusive "playground"
08/04/2026
Keywords: Intention to use; Green transportation; Electric ride-hailing service; Green consumer behavior. Electric vehicles are called the future of green transportation, but in reality, students still choose gasoline vehicles every day as a hard-to-
03/04/2026
Keywords: Green cosmetics; Greenwashing; Perceived green value; Purchase intention; Sustainable consumption; Youth; Brand attitude; Environmental responsibility. Green consumption is on the rise, but so are the traps of greenwashing. When trust is be
01/04/2026
Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement
01/04/2026
Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement
30/03/2026
Keywords: "green" skincare, environmental concern, subjective norm, perceived behavioral control, price consciousness, and the Theory of Planned Behavior. A study by the University of Economics Ho Chi Minh City on the topic "What Drives Young Consume
24/03/2026
Keywords: Sustainable consumption; environmental attitude; environmental knowledge; environmental responsibility; consumer perception effectiveness. Amid the global ecological crisis, sustainable consumption has become an inevitable solution rather t
22/03/2026
Keywords: Emotional appeal; Environmentally friendly behavior; Consumer guilt; Environmental awareness; Skepticism toward green marketing; Dismantling ethics; Green shopping intentions. Amid the ecological crisis, green marketing is not just about sh
21/03/2026
Keywords: Climate change; Shopping behavior; Organic food. Climate change is no longer a distant threat; it has directly reshaped the consumer lens. As the line between personal health and environmental survival becomes increasingly intertwined, orga
13/03/2026
Keywords: Greening schools; sustainable development; sustainable education; green operations; green universities. In the context of increasingly urgent environmental and climate change issues, a major question arises: how to both protect nature and e
12/03/2026
Keywords: Green human resource management, green psychological atmosphere; empowering employees with green initiatives; green commitment; environmentally friendly behavior. In the context of climate change and increasingly urgent environmental issues
06/03/2026
Keywords: subjective norm, green knowledge, green trust, attitude, online green shopping intention In the digital age where every shopping "click" happens in just a few seconds, a seemingly small question is becoming increasingly significant: are our