03/03/2026
Keywords: electric motorcycles, GenZ, greenwashing, trust in green brands, green word-of-mouth, green purchase intention, Vietnam. Amid the wave of electric motorcycles spreading green across Vietnamese urban areas, not every "environmentally friendl
30/01/2026
Keywords: sustainable behavior in public bicycle services, ethical norms, impacts on sustainable behavior, sharing economy, perception of individual behavior. As shared economy services become increasingly prevalent in Vietnamese urban life, public b
23/01/2026
Keywords: Gamification, green campus, behavioral motivation, student engagement, school environment As the journey to build a "Green University" doesn't stop at awareness but needs to be nurtured by daily action, the question arises: how can students
09/01/2026
Keywords: sustainable fashion; purchase intention; consumer attitudes; social norms; environmental concerns. Every year, the fashion industry generates millions of tons of waste and consumes vast amounts of water and energy, yet new clothes are const
05/01/2026
Keywords: Zero Waste Campus, UEH students, attitude, subjective norm, perceived behavioral control, environmental protection, green living Every day on campus, waste naturally appears in student life. Plastic cups, styrofoam boxes, and plastic bags a
05/12/2025
Keywords: Waste classification, Source separation of waste, Mobile application, Artificial intelligence, AI, Ho Chi Minh City. Every day, Ho Chi Minh City generates over 9,700 tons of waste, making source separation more urgent than ever. AI-powered
30/09/2025
Keywords: Green-oriented university brand; Green management; Authenticity and the green university brand archetype; Green brand trust; Green brand love; Green brand identity; Choosing a green brand In a global context facing environmental crises and
19/06/2025
Keywords: Green consumption; Plastic bags; Environmentally friendly products; Fabric bags In the face of the increasingly serious challenge of plastic waste pollution, many countries are striving to promote green consumption trends, among which repla
06/06/2025
Keywords: Waste separation, source-based waste sorting, mobile application, artificial intelligence, Ho Chi Minh City Amid the hustle and bustle of the city, where thousands of tons of waste are generated daily, smart trash bins quietly perform their
27/05/2025
Keywords: Stainless steel straws; Plastic straws; Green consumption; Sustainable consumption; Green products; Environmental protection How many plastic straws have you used this month? And how many times did you consider replacing them with a stainle
16/05/2025
Key words: Waste sorting; Theory of Planned Behavior (TPB); Incentive measures; Convenience of recycling Have you ever hastily tossed your half-finished bubble tea cup into the nearest trash bin without sorting it because you were in a rush? Thinking
15/05/2025
Pioneering, innovative, and persistent - the UEH Green Office (UEH GO) model, an empowering workspace for the young generation to take sustainable actions, by the University of Economics Ho Chi Minh City (UEH), has been honored with the prestigious &
19/04/2022
Living green - a sustainable lifestyle - is an action aimed at reducing carbon footprint. Living green is not something complex or difficult. With a small action each day, you can live healthily, actively, and more friendly towards the environment. L
06/10/2021
The project “UEH Zero Waste Campus - UEH University without Waste” is carried out through the collaboration between the University of Economics Ho Chi Minh City (UEH) and the Vietnam Zero Waste Alliance (VZWA), along with various units an