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Sustainable cities and communities

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The influence of greenwashing on green purchasing intentions in the electric motorbike sector: the mediating role of green brand trust and green word-of-mouth of GenZ

03/03/2026

Keywords: electric motorcycles, GenZ, greenwashing, trust in green brands, green word-of-mouth, green purchase intention, Vietnam. Amid the wave of electric motorcycles spreading green across Vietnamese urban areas, not every "environmentally friendl

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] Factors influencing sustainable behavior in the sharing economy: The case of bicycle sharing in Vietnam

30/01/2026

Keywords: sustainable behavior in public bicycle services, ethical norms, impacts on sustainable behavior, sharing economy, perception of individual behavior. As shared economy services become increasingly prevalent in Vietnamese urban life, public b

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] The affection of gamification’s factors towards pro-environmental behavior of university students: A future direction for integrating gamification in green campus

23/01/2026

Keywords: Gamification, green campus, behavioral motivation, student engagement, school environment As the journey to build a "Green University" doesn't stop at awareness but needs to be nurtured by daily action, the question arises: how can students

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Determinants impacting young consumers purchasing behavioral intention on sustainable fashion: exploration in Ho Chi Minh City

09/01/2026

Keywords: sustainable fashion; purchase intention; consumer attitudes; social norms; environmental concerns. Every year, the fashion industry generates millions of tons of waste and consumes vast amounts of water and energy, yet new clothes are const

Podcast Cuộc sống GoGreen
[Research Contribution] What influences UEH students’ attitudes toward the “UEH Zero Waste Campus” project

05/01/2026

Keywords: Zero Waste Campus, UEH students, attitude, subjective norm, perceived behavioral control, environmental protection, green living Every day on campus, waste naturally appears in student life. Plastic cups, styrofoam boxes, and plastic bags a

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Applying Artificial Intelligence (Ai) Toward A Green Lifestyle: Evidence From Implementing Mobile Application In Source-Separated Waste Sorting In Ho Chi Minh City

05/12/2025

Keywords: Waste classification, Source separation of waste, Mobile application, Artificial intelligence, AI, Ho Chi Minh City. Every day, Ho Chi Minh City generates over 9,700 tons of waste, making source separation more urgent than ever. AI-powered

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] When Universities Go Green: How Authenticity and Stereotypes Shape Student Relationships

30/09/2025

Keywords: Green-oriented university brand; Green management; Authenticity and the green university brand archetype; Green brand trust; Green brand love; Green brand identity; Choosing a green brand In a global context facing environmental crises and

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Podcast] The first step towards significant change - Researching the factors influencing Vietnamese consumers' behavior and perception regarding the use of cloth bags instead of plastic bags

19/06/2025

Keywords: Green consumption; Plastic bags; Environmentally friendly products; Fabric bags In the face of the increasingly serious challenge of plastic waste pollution, many countries are striving to promote green consumption trends, among which repla

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Podcast] Application of Artificial Intelligence (AI) Towards a Green Lifestyle: Evidence from the Implementation of a Mobile Application for Waste Separation at Source in Ho Chi Minh City

06/06/2025

Keywords: Waste separation, source-based waste sorting, mobile application, artificial intelligence, Ho Chi Minh City Amid the hustle and bustle of the city, where thousands of tons of waste are generated daily, smart trash bins quietly perform their

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Factors Influencing Vietnamese Consumers' Intention to Use Stainless Steel Straws Instead of Traditional Plastic Straws

27/05/2025

Keywords: Stainless steel straws; Plastic straws; Green consumption; Sustainable consumption; Green products; Environmental protection How many plastic straws have you used this month? And how many times did you consider replacing them with a stainle

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The process of forming waste sorting behavior: how convenience of recycling affects residents’ behavior in Ho Chi Minh city?

16/05/2025

Key words: Waste sorting; Theory of Planned Behavior (TPB); Incentive measures; Convenience of recycling Have you ever hastily tossed your half-finished bubble tea cup into the nearest trash bin without sorting it because you were in a rush? Thinking

Breaking news
The new-generation virtual office model UEH Green Office was honored as the “Best Premier In-house Team” at the VNPR Awards 2025

15/05/2025

Pioneering, innovative, and persistent - the UEH Green Office (UEH GO) model, an empowering workspace for the young generation to take sustainable actions, by the University of Economics Ho Chi Minh City (UEH), has been honored with the prestigious &

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