05/06/2026
June marks a series of environmental milestones, including Vietnam's Sea and Islands Week (June 1-8), World Environment Day (June 5), and World Oceans Day (June 8). In response to Official Dispatch No. 3151/BGDDT-KHCNTT from the Ministry of Education
28/05/2026
Keywords: Ethical consumer behavior; Eco-friendly plastic; Green consumption; Environmental concern; Social concern; Students. Plastic waste is an urgent challenge, yet environmental awareness does not necessarily translate into actual green consumpt
27/05/2026
As part of its strategy to develop a comprehensive learning ecosystem and enhance the student experience, the University of Economics Ho Chi Minh City (UEH) is launching the next-generation dormitory model, the UEH Green Living Hub Nguyen Van Linh, s
08/05/2026
Keywords: Sustainable fashion; Luxury brands; Purchase intention; Hedonic value; Exclusivity; Social norms; Consumer attitudes; Luxury consumption. The luxury factor is often associated with high cost, rarity, and sometimes ostentatious consumption.
03/05/2026
Keywords: Eco-friendly packaging; Purchase intention; Gen Z; Theory of Planned Behavior; Altruistic values; Egoistic values; Environmental awareness; Health consciousness; Social norms; Control perceived behavior. In the context of increasing environ
01/05/2026
Keywords: Circular fashion; Sustainable fashion; Secondhand; Upcycled; Perceived value; Perceived risk; Purchase intention; Product attitude; Greenwashing; Green consumer behavior. While the fashion industry is considered one of the most polluting in
28/04/2026
Keywords: Sustainable information disclosure; ESG; Listed companies; Information transparency; Government pressure; Shareholder pressure; Stock market; Sustainability reporting; Corporate social responsibility; Sustainable development. When sustainab
24/04/2026
Keywords: Green consumption; Green purchase decision; Students; Green brand; Subjective norm; Green advertising; Green consumption intention; Consumer behavior; Green marketing; Environmental awareness. The awareness of environmental pollution among
22/04/2026
Keywords: Green consumption; Green purchasing decisions; Students; Green brands; Subjective norms; Green advertising; Green consumption intentions; Consumer behavior; Green marketing; Environmental awareness. Although environmental awareness is incre
12/04/2026
Keywords: Minimalist living; Sustainable fashion; Green consumer behavior; Gen Z; Sustainable attitudes; Happiness; Controlling consumer desires. Minimalist living is gradually becoming a lifestyle pursued by Gen Z, but does "buying less" really equa
10/04/2026
Keywords: Gamification; Virtual CSR; Co-creation; Green consumer behavior; Gen Z; User experience; Satisfaction; Enjoyment perception. In the digital age, when corporate social responsibility (CSR) activities are no longer the exclusive "playground"
08/04/2026
Keywords: Intention to use; Green transportation; Electric ride-hailing service; Green consumer behavior. Electric vehicles are called the future of green transportation, but in reality, students still choose gasoline vehicles every day as a hard-to-