04/02/2026
After five years of establishment and development, the UEH Green Campus Project has become a strategic orientation, contributing to the realization of the Operations pillar - one of five pillars of the Multidisciplinary and Sustainable University Str
30/01/2026
Keywords: sustainable behavior in public bicycle services, ethical norms, impacts on sustainable behavior, sharing economy, perception of individual behavior. As shared economy services become increasingly prevalent in Vietnamese urban life, public b
29/01/2026
On January 11, 2026, the Ho Chi Minh City University of Economics - Mekong Campus (UEH Mekong) officially launched the Campus Tour 2026 program under the theme “Discover Your Potential with UEH Mekong.” This activity is part of the UEH Me
27/01/2026
The University of Economics Ho Chi Minh City (UEH) has officially launched the UEH Green Campus - Green Coins - Green Citizen System. This initiative allows over 37,000 learners to perform green actions, earn green points, and convert them into "Gree
23/01/2026
Keywords: Gamification, green campus, behavioral motivation, student engagement, school environment As the journey to build a "Green University" doesn't stop at awareness but needs to be nurtured by daily action, the question arises: how can students
18/01/2026
Keywords: Green consumer behavior; Information and communication technology; Green consumer products; Level of environmental concern; Green consumer value; Perceived effectiveness In the context of green consumption gradually becoming the choice of t
09/01/2026
Keywords: sustainable fashion; purchase intention; consumer attitudes; social norms; environmental concerns. Every year, the fashion industry generates millions of tons of waste and consumes vast amounts of water and energy, yet new clothes are const
05/01/2026
Keywords: Zero Waste Campus, UEH students, attitude, subjective norm, perceived behavioral control, environmental protection, green living Every day on campus, waste naturally appears in student life. Plastic cups, styrofoam boxes, and plastic bags a
01/01/2026
Keywords: artificial intelligence, green supply chain management, sustainable development, green brand image, environmental knowledge, green products In recent years, "green" is no longer just a media slogan, but is gradually becoming an important cr
26/12/2025
Keywords: externality, perceived quality, perceived price, purchase intention In the context of increasingly deep economic integration, Vietnam's garment industry is facing significant competitive pressure from Chinese fashion products. With its pric
19/12/2025
Keywords: GenZ generation, green cosmetics, eco-labels, consumer behavior, consumer attitudes, green purchase intention Green cosmetics are gradually becoming a familiar choice in the market, especially among Gen Z – a group of young consumers
05/12/2025
Keywords: Waste classification, Source separation of waste, Mobile application, Artificial intelligence, AI, Ho Chi Minh City. Every day, Ho Chi Minh City generates over 9,700 tons of waste, making source separation more urgent than ever. AI-powered