No poverty
Zero hunger
Good health and well-being
Quality Education
Gender equality
Clean water and sanitation
Affordable and clean energy
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Sustainable cities and communities
Responsible consumption and production
Climate action
Life below water
Life on land
Peace, justice and strong institutions
Partnership for the goals
06/08/2026
Keywords: Sustainable marketing; Brand image; Brand trust; Brand equity; Responsible sustainable consumer behavior; Gen Z, Green products. Why do so many young people say they care about the environment, but when faced with the shelves, they still ch
19/06/2026
Sustainable development does not stop at macro-level commitments but requires practical execution tools and transparent measurement. At University of Economics Ho Chi Minh City (UEH), Generation Z is directly tackling climate change challenges throug
15/06/2026
In a rapidly changing world, resilient infrastructure, sustainable industrialization, and innovation are considered essential foundations for driving economic growth, social development, and addressing global challenges. At the University of Economic
25/05/2026
Keywords: Green logistics; Green transportation; International trade; Southeast region; Sustainable development; Multimodal transportation; Logistics infrastructure. Every day, millions of orders are shipped to serve e-commerce and import-export acti
08/05/2026
Keywords: Sustainable fashion; Luxury brands; Purchase intention; Hedonic value; Exclusivity; Social norms; Consumer attitudes; Luxury consumption. The luxury factor is often associated with high cost, rarity, and sometimes ostentatious consumption.
01/05/2026
Keywords: Circular fashion; Sustainable fashion; Secondhand; Upcycled; Perceived value; Perceived risk; Purchase intention; Product attitude; Greenwashing; Green consumer behavior. While the fashion industry is considered one of the most polluting in
28/04/2026
Keywords: Sustainable information disclosure; ESG; Listed companies; Information transparency; Government pressure; Shareholder pressure; Stock market; Sustainability reporting; Corporate social responsibility; Sustainable development. When sustainab
10/04/2026
Keywords: Gamification; Virtual CSR; Co-creation; Green consumer behavior; Gen Z; User experience; Satisfaction; Enjoyment perception. In the digital age, when corporate social responsibility (CSR) activities are no longer the exclusive "playground"
03/04/2026
Keywords: Green cosmetics; Greenwashing; Perceived green value; Purchase intention; Sustainable consumption; Youth; Brand attitude; Environmental responsibility. Green consumption is on the rise, but so are the traps of greenwashing. When trust is be
01/04/2026
Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement
01/04/2026
Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement
18/01/2026
Keywords: Green consumer behavior; Information and communication technology; Green consumer products; Level of environmental concern; Green consumer value; Perceived effectiveness In the context of green consumption gradually becoming the choice of t
09/01/2025
Keywords: Solutions; Sustainable Development; Green University; Green Consumption; Businesses; Social Responsibility; Vietnam; Asia In 2024, research projects at the Living Lab UEH Green Campus have demonstrated unwavering creativity by introducing
16/09/2024
Green technology is positively impacting the global economy in general and Vietnam in particular by improving efficiency, creating jobs, promoting innovation and limiting environmental impacts. These long-term economic, environmental and social welfa
23/05/2024
In order to evaluate Vietnam's sustainable economic development strategy before the COVID-19 pandemic outbreak, in 2021, by measuring the level of CO2 emissions, the student research team of University of Economics Ho Chi Minh City (UEH) has ca
16/05/2024
1. What is the UEH Green Researcher Community? The “UEH Green Researcher Community” is a significant initiative designed as an open community, including individuals, research groups, and organizations interested in building a green univer
16/05/2024
The UEH Green Campus project operates under the Living Lab model, providing an experimental environment to learn, to research and to apply green solutions to solve problems related to the environment and sustainable development. 71 research projects
02/05/2024
According to the analytics from online platforms, each year, University of Economics Ho Chi Minh City (UEH) receives the attention of more than 60,000 prospective learners and is the home of knowledge of 30,000 learners at all levels and study modes.
25/03/2024
Starting from a big topic from the Public Relations subject in Marketing at UEH, Green Campus was put into a practical project by K47 students called "Trash is not dirty” campaign. Going beyond the classroom framework, the series lasting
08/01/2024
When the problem of environmental pollution is alarming on a global scale, effective toxic waste management is very important for sustainable development. However, the relationship between hazardous waste management and corporate performance and its
