14/08/2026
Keywords: Plant-based food; Plant-based meat; Purchase intention; Gen Z; Green consumer behavior; Environmental concern; Sustainable diet. In recent years, plant-based food has increasingly been mentioned as a choice that is "good for health and good
26/06/2026
At the COP26 Summit, Vietnam established a historical milestone by committing to achieve net-zero emissions by 2050. For a rapidly developing economy, this commitment is driving an inevitable transition, reshaping the economic structure, energy model
03/05/2026
Keywords: Eco-friendly packaging; Purchase intention; Gen Z; Theory of Planned Behavior; Altruistic values; Egoistic values; Environmental awareness; Health consciousness; Social norms; Control perceived behavior. In the context of increasing environ
27/04/2026
Today, the world has made significant progress in improving public health. However, disparities in healthcare access and disruptions caused by the COVID-19 pandemic continue to pose major challenges. In pursuit of SDG 3 - Good Health and Well-being,
24/04/2026
Keywords: Green consumption; Green purchase decision; Students; Green brand; Subjective norm; Green advertising; Green consumption intention; Consumer behavior; Green marketing; Environmental awareness. The awareness of environmental pollution among
12/04/2026
Keywords: Minimalist living; Sustainable fashion; Green consumer behavior; Gen Z; Sustainable attitudes; Happiness; Controlling consumer desires. Minimalist living is gradually becoming a lifestyle pursued by Gen Z, but does "buying less" really equa
30/03/2026
Keywords: "green" skincare, environmental concern, subjective norm, perceived behavioral control, price consciousness, and the Theory of Planned Behavior. A study by the University of Economics Ho Chi Minh City on the topic "What Drives Young Consume
21/03/2026
Keywords: Climate change; Shopping behavior; Organic food. Climate change is no longer a distant threat; it has directly reshaped the consumer lens. As the line between personal health and environmental survival becomes increasingly intertwined, orga
19/12/2025
Keywords: GenZ generation, green cosmetics, eco-labels, consumer behavior, consumer attitudes, green purchase intention Green cosmetics are gradually becoming a familiar choice in the market, especially among Gen Z – a group of young consumers
14/10/2025
Keywords: mental health, green campus, green space, university students Amidst the pressures of studies, work, and life, many young people turn to nature as a way to find balance and recharge their energy. Therefore, the "green campus" model is gradu
29/08/2025
Keywords: Organic Cosmetics; Environmental Consciousness; Consumer Behavior; Student Shopping Behavior; Organic Cosmetics Market; Sustainable Beauty; Green Lifestyle; Eco-friendly Products; Young Consumers In a global context facing pressing environm
15/11/2024
The rapid development of today's society means that our lives are unintentionally taking place at a faster pace; as a result, we tend to prioritize convenient options such as partially used plastic products, not sorting waste for disposal, or especia