23/12/2021
Affiliated with UEH Zero Waste Campus project activity series and SMARTCITY+ FESTIVAL event, UEH collaborated with Tipsy Art on successfully organizing Creation+ Workshop with “Drawing Rubbish Classification Pictures” Theme to together sp
21/12/2021
Accompanied by “Being proud of promoting UEH tradition” spirit, “UEH Cultural Communication Ambassador” Competition has created a significantly meaningful playground for all members from UEH great family, togeth
20/12/2021
“Zero Waste, Hero You” Communication Campaign affiliated with “UEH Zero Waste Campus” Project is going to be officially launched from 20th December 2021 to 08th January 2022. The campaign will provide all students of
12/11/2021
That "UEH Zero Waste Campus" Project was collaborated by University of Economics Ho Chi Minh City (UEH) with Vietnam Zero Waste Alliance (VZWA) in addition to organizations and experts is the very first Zero Waste Univer
06/10/2021
The project “UEH Zero Waste Campus - UEH University without Waste” is carried out through the collaboration between the University of Economics Ho Chi Minh City (UEH) and the Vietnam Zero Waste Alliance (VZWA), along with various units an
03/10/2021
On October 19th, 2021, University of Economics Ho Chi Minh City (UEH) was crowned champion of the “Zero Waste Cities Challenge” international competition, hosted and organized by WasteAid, an International Waste Management NGO and other s
03/10/2021
“The Story of Rubbish” Creative Contest, part of the “UEH Zero Waste Campus” project, will officially commence from November 26th, 2021, until December 7th, 2021. The contest is open to all students of the University of Econom
28/09/2021
Life is becoming increasingly modern, and the material and spiritual lives of people are improving. However, alongside this progress, the issue of environmental pollution is becoming more complex. Environmental pollution is not just a problem for a s
31/12/2020
After a week of intense study and work, the weekend seemed to be the perfect time for students to rest and recharge for a new week ahead. However, for UEH students, the enthusiasm and voluntary spirit led them to the campaign "Saturday Volunteer, Gre
28/11/2025
On November 27, 2025, as part of its journey to promote a green and sustainable lifestyle among students, Let’s Green Unitour Day officially arrived at its first destination at University of Finance - Marketing (UFM). The event was successfully
27/11/2025
Keywords: Purchase intention, greening, electric motorcycles, Ho Chi Minh City. In the context of rapid urbanization, environmental and public health issues are becoming serious challenges, particularly in the area of personal transportation. Based o
04/11/2025
Keywords: Green marketing, Green purchase intention, Green purchase behavior, Sustainable development goals, University students. Green marketing strategies are increasingly becoming a central approach to reaching university students – a highly
10/10/2025
Keywords: influencer marketing, sustainable products, Generation Z, consumer intention, sustainable consumption, environment. Along with the rapid development of social media, the influence and reach of influencers have increased significantly, makin
30/09/2025
Keywords: Green-oriented university brand; Green management; Authenticity and the green university brand archetype; Green brand trust; Green brand love; Green brand identity; Choosing a green brand In a global context facing environmental crises and
20/09/2025
Keywords: green marketing, consumer behavior, cosmetics industry "Green marketing" is emerging as a global trend, particularly in the cosmetics industry - a sector closely linked to the need for beauty and sustainable lifestyles. The application of g
13/09/2025
Keywords: The influence of customer perception of sustainable supply chain on purchase intention; Sustainable supply chain; Young people; Ho Chi Minh City. Many businesses in Vietnam have faced supply chain disruptions due to the Covid-19 pandemic, t
09/09/2025
Keywords: Economic Development, FDI, Financial Development, Governance Quality, Carbon Emissions, ASEAN In recent decades, ASEAN has achieved remarkable economic growth, but this has been accompanied by increasing pressure from environmental issues.
29/08/2025
Keywords: Organic Cosmetics; Environmental Consciousness; Consumer Behavior; Student Shopping Behavior; Organic Cosmetics Market; Sustainable Beauty; Green Lifestyle; Eco-friendly Products; Young Consumers In a global context facing pressing environm
26/08/2025
Keywords: Circular Economy, Energy Transition, Environmental Policy Stringency, Supply Chain Pressure, CO2 Emissions Do we have to sacrifice the environment for economic growth? In Southeast Asia, where the economy is booming but air pollution and CO
07/08/2025
Keywords: Single-use plastic; Plastic pollution; Plastic waste; Green lifestyle; Environmental protection; Plastic use behaviour; Plastic reduction; Plastic alternatives; Sustainable consumption habits; Student environmental campaigns; Harms of plast
29/07/2025
Keywords: Product transparency; Eco-labeling; Product transparency, eco-labeling, green advertising, and the popularity of green products; Green advertising; Popularity of green products In the post-pandemic context, consumers are increasingly concer