04/11/2025
Keywords: Green marketing, Green purchase intention, Green purchase behavior, Sustainable development goals, University students. Green marketing strategies are increasingly becoming a central approach to reaching university students – a highly
30/09/2025
Keywords: Green-oriented university brand; Green management; Authenticity and the green university brand archetype; Green brand trust; Green brand love; Green brand identity; Choosing a green brand In a global context facing environmental crises and
27/09/2025
Keywords: corporate social responsibility (CSR), sustainable purchasing behavior, Gen Z, Vietnam. Modern social contexts expect businesses to operate with a higher sense of responsibility. Many large corporations have committed to annual corporate so
20/09/2025
Keywords: green marketing, consumer behavior, cosmetics industry "Green marketing" is emerging as a global trend, particularly in the cosmetics industry - a sector closely linked to the need for beauty and sustainable lifestyles. The application of g
13/09/2025
Keywords: The influence of customer perception of sustainable supply chain on purchase intention; Sustainable supply chain; Young people; Ho Chi Minh City. Many businesses in Vietnam have faced supply chain disruptions due to the Covid-19 pandemic, t
29/08/2025
Keywords: Organic Cosmetics; Environmental Consciousness; Consumer Behavior; Student Shopping Behavior; Organic Cosmetics Market; Sustainable Beauty; Green Lifestyle; Eco-friendly Products; Young Consumers In a global context facing pressing environm
07/08/2025
Keywords: Single-use plastic; Plastic pollution; Plastic waste; Green lifestyle; Environmental protection; Plastic use behaviour; Plastic reduction; Plastic alternatives; Sustainable consumption habits; Student environmental campaigns; Harms of plast
29/07/2025
Keywords: Product transparency; Eco-labeling; Product transparency, eco-labeling, green advertising, and the popularity of green products; Green advertising; Popularity of green products In the post-pandemic context, consumers are increasingly concer
19/06/2025
Keywords: Green consumption; Plastic bags; Environmentally friendly products; Fabric bags In the face of the increasingly serious challenge of plastic waste pollution, many countries are striving to promote green consumption trends, among which repla
06/06/2025
Keywords: Waste separation, source-based waste sorting, mobile application, artificial intelligence, Ho Chi Minh City Amid the hustle and bustle of the city, where thousands of tons of waste are generated daily, smart trash bins quietly perform their
27/05/2025
Keywords: Stainless steel straws; Plastic straws; Green consumption; Sustainable consumption; Green products; Environmental protection How many plastic straws have you used this month? And how many times did you consider replacing them with a stainle
16/05/2025
Key words: Waste sorting; Theory of Planned Behavior (TPB); Incentive measures; Convenience of recycling Have you ever hastily tossed your half-finished bubble tea cup into the nearest trash bin without sorting it because you were in a rush? Thinking