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Responsible consumption and production

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Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam

04/11/2025

Keywords: Green marketing, Green purchase intention, Green purchase behavior, Sustainable development goals, University students. Green marketing strategies are increasingly becoming a central approach to reaching university students – a highly

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] When Universities Go Green: How Authenticity and Stereotypes Shape Student Relationships

30/09/2025

Keywords: Green-oriented university brand; Green management; Authenticity and the green university brand archetype; Green brand trust; Green brand love; Green brand identity; Choosing a green brand In a global context facing environmental crises and

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam?

27/09/2025

Keywords: corporate social responsibility (CSR), sustainable purchasing behavior, Gen Z, Vietnam. Modern social contexts expect businesses to operate with a higher sense of responsibility. Many large corporations have committed to annual corporate so

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The impact of green marketing on consumer purchasing behavior in the cosmetics industry in Vietnam

20/09/2025

Keywords: green marketing, consumer behavior, cosmetics industry "Green marketing" is emerging as a global trend, particularly in the cosmetics industry - a sector closely linked to the need for beauty and sustainable lifestyles. The application of g

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The impact of sustainable supply chain perception on the purchase intention of young people in Ho Chi Minh City

13/09/2025

Keywords: The influence of customer perception of sustainable supply chain on purchase intention; Sustainable supply chain; Young people; Ho Chi Minh City. Many businesses in Vietnam have faced supply chain disruptions due to the Covid-19 pandemic, t

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Organic Cosmetics and Environmental Consciousness in Vietnam: A study in Ho Chi Minh City

29/08/2025

Keywords: Organic Cosmetics; Environmental Consciousness; Consumer Behavior; Student Shopping Behavior; Organic Cosmetics Market; Sustainable Beauty; Green Lifestyle; Eco-friendly Products; Young Consumers In a global context facing pressing environm

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Perception and behaviour of students regarding single-use plastics - The impact of green products

07/08/2025

Keywords: Single-use plastic; Plastic pollution; Plastic waste; Green lifestyle; Environmental protection; Plastic use behaviour; Plastic reduction; Plastic alternatives; Sustainable consumption habits; Student environmental campaigns; Harms of plast

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The impact of technology application and other factors in green marketing on green consumer behavior in Ho Chi Minh City

29/07/2025

Keywords: Product transparency; Eco-labeling; Product transparency, eco-labeling, green advertising, and the popularity of green products; Green advertising; Popularity of green products In the post-pandemic context, consumers are increasingly concer

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Podcast] The first step towards significant change - Researching the factors influencing Vietnamese consumers' behavior and perception regarding the use of cloth bags instead of plastic bags

19/06/2025

Keywords: Green consumption; Plastic bags; Environmentally friendly products; Fabric bags In the face of the increasingly serious challenge of plastic waste pollution, many countries are striving to promote green consumption trends, among which repla

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Podcast] Application of Artificial Intelligence (AI) Towards a Green Lifestyle: Evidence from the Implementation of a Mobile Application for Waste Separation at Source in Ho Chi Minh City

06/06/2025

Keywords: Waste separation, source-based waste sorting, mobile application, artificial intelligence, Ho Chi Minh City Amid the hustle and bustle of the city, where thousands of tons of waste are generated daily, smart trash bins quietly perform their

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Factors Influencing Vietnamese Consumers' Intention to Use Stainless Steel Straws Instead of Traditional Plastic Straws

27/05/2025

Keywords: Stainless steel straws; Plastic straws; Green consumption; Sustainable consumption; Green products; Environmental protection How many plastic straws have you used this month? And how many times did you consider replacing them with a stainle

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The process of forming waste sorting behavior: how convenience of recycling affects residents’ behavior in Ho Chi Minh city?

16/05/2025

Key words: Waste sorting; Theory of Planned Behavior (TPB); Incentive measures; Convenience of recycling Have you ever hastily tossed your half-finished bubble tea cup into the nearest trash bin without sorting it because you were in a rush? Thinking

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