Responsible consumption and production

[Green Vibe Only] Protecting the Ocean Starts at UEH's Green Practice Station

10/06/2026

Did you know that the straw or plastic cup you casually toss away today could very well end its life somewhere in the ocean? Plastic waste from land is one of the primary drivers of marine ecosystem degradation. According to data from the Ho Chi Minh

[Research Contribution] Influencer marketing impacts on purchase intention of gen Z in Ho Chi Minh city when consuming sustainable products

10/10/2025

Keywords: influencer marketing, sustainable products, Generation Z, consumer intention, sustainable consumption, environment. Along with the rapid development of social media, the influence and reach of influencers have increased significantly, makin

[Research Contribution] Secondhand versus upcycled: Which is the "greener choice" in the sustainable fashion context?

20/05/2025

Keywords: Circular fashion; Secondhand clothing; Upcycled clothing; Perceived value; Perceived risk; Individualism; Greenwashing Concern; Product attitude; Purchase Intention In the face of increasingly severe environmental and climate change challen

Art and Sustainable Action Intersect at Vo Thi Sau Campus – Towards No Single-Use Plastic Future

06/05/2025

In the context of increasing plastic pollution, the UEH Green Campus project continuously implements green initiatives to raise awareness and change community behavior. The space at Vo Thi Sau campus has been transformed into an artistic environment,

The Economy and Environment Partnership for Southeast Asia accompanying University of Economics Ho Chi Minh City on the journey of sowing green seeds

11/01/2025

In a world increasingly concerned related to climate change and sustainable development, The Economy and Environment Partnership for Southeast Asia (EEPSEA) under the University of Economics Ho Chi Minh City (UEH) has made an important contribution t

New steps of UEH Green Campus in 2024 - Creating and spreading the Green University Model

31/12/2024

2024 marks the 4th anniversary of the UEH Green Campus Project, starting the mission of creating a green, clean, beautiful learning environment aiming for a healthy lifestyle and promoting the spirit of environmental protection in the student co

Green Monday Series

[GREEN MONDAY SERIES] Revealing the Secret: Why Does UEH Have So Few Trash Bins?

25/11/2024

If you have ever wondered, "Why are there so few trash cans at our school?", let Zeen give you the inside scoop! Fewer trash cans = “Go Green” from the beginning When we see fewer trash cans, we start to question, "Where will I throw this

Events

Launch of “UEH Green Campus - i Ve Chai Machine” (Ai Ve Chai Hong?) – The Automated Recyclable Collection Machine at UEH Green Campus

01/11/2024

With the goal of promoting a recycling waste circularity within the university campus and raising awareness concerning waste sorting behavior at the source among students, staff, and learners, the University of Economics Ho Chi Minh City (UEH) has co

Launching of the "TOWARDS NO SINGLE-USE PLASTIC FUTURE" Campaign at UEH Vo Thi Sau Campus

24/10/2024

On October 19, 2024, at Vo Thi Sau campus, University of Economics Ho Chi Minh City officially launched the "Towards No Single-use Plastic Future" campaign. It is one of UEH's strategic products in the journey towards building a green campu

Events

Launch Event for the Automated Recyclable Collection Machine – “i Ve Chai Machine” (Ai Ve Chai Hong?) – at UEH Green Campus

04/08/2024

With the aim of pioneering innovative initiatives for a closed-loop recycling waste model at University of Economics Ho Chi Minh City and supporting changes in waste sorting behavior among students, staff, and learners, UEH officially collaborates wi

RTD 2024: UEH GREENZONE Exhibition - "Greenization" space from UEH and green businesses

17/07/2024

Taking place on July 15 and 16, 2024, within the framework of the International Scientific Conference "Resilience by Technology and Design" (RTD) 2024 with the theme "Fostering Sustainability", UEH GREENZONE created positive messages regarding the en

Events

UEH GREENZONE Exhibition by the UEH Green Campus Project

13/07/2024

The UEH GREENZONE exhibition is part of the International Scientific Conference “Resilience by Technology and Design” (RTD) 2024 with the theme “Fostering Sustainability”. The UEH GREEN ZONE exhibition will include thr

SDGs Liên quan

[Green Vibe Only] The Climate Is Changing, What Are UEHers Doing to "Cool Down" the Earth?

15/06/2026

Climate change has moved well beyond the realm of long-term forecasts to become a systemic crisis. Humanity is no longer simply facing a mechanical rise in temperatures; we are witnessing the breakdown of core ecological cycles. The breaching of plan

[Green Vibe Only] Vietnam's Sea and Islands: From Sovereignty to "Green Coordinates" Worth Protecting

08/06/2026

In celebration of Vietnam's Sea and Islands Week and World Oceans Day (June 8), ocean protection has become an urgent priority. Vietnam's sea and islands are not merely territorial boundaries; they are "green coordinates" that nourish a circular econ

[Green Vibe Only] "Signals from the Universe": Decoding Environmental Month with UEH

05/06/2026

June marks a series of environmental milestones, including Vietnam's Sea and Islands Week (June 1-8), World Environment Day (June 5), and World Oceans Day (June 8). In response to Official Dispatch No. 3151/BGDDT-KHCNTT from the Ministry of Education

[Research Contribution] The impact of personal concerns on students’ ethical consumption behavior toward eco-friendly plastic products in Ho Chi Minh City

28/05/2026

Keywords: Ethical consumer behavior; Eco-friendly plastic; Green consumption; Environmental concern; Social concern; Students. Plastic waste is an urgent challenge, yet environmental awareness does not necessarily translate into actual green consumpt

University of Economics Ho Chi Minh City launches Nguyen Van Linh Green Living Hub - A Next-generation dormitory model shaping a green lifestyle

27/05/2026

As part of its strategy to develop a comprehensive learning ecosystem and enhance the student experience, the University of Economics Ho Chi Minh City (UEH) is launching the next-generation dormitory model, the UEH Green Living Hub Nguyen Van Linh, s

[Research Contribution] Do luxury brands in fashion industry have to trade-off for sustainability?

08/05/2026

Keywords: Sustainable fashion; Luxury brands; Purchase intention; Hedonic value; Exclusivity; Social norms; Consumer attitudes; Luxury consumption. The luxury factor is often associated with high cost, rarity, and sometimes ostentatious consumption.

[Research Contribution] Study about gen z's purchase intention of using eco-friendly packaging in Ho Chi Minh City through the theory of planned behaviour (TPB) and altruistic - Egoistic values

03/05/2026

Keywords: Eco-friendly packaging; Purchase intention; Gen Z; Theory of Planned Behavior; Altruistic values; Egoistic values; Environmental awareness; Health consciousness; Social norms; Control perceived behavior. In the context of increasing environ

[Research Contribution] Secondhand versus upcycled: Which is the "greener choice" in the sustainable fashion context?

01/05/2026

Keywords: Circular fashion; Sustainable fashion; Secondhand; Upcycled; Perceived value; Perceived risk; Purchase intention; Product attitude; Greenwashing; Green consumer behavior. While the fashion industry is considered one of the most polluting in

[Research Contribution] Factors influencing the level of sustainability disclosure of listed companies on the Ho Chi Minh City stock exchange

28/04/2026

Keywords: Sustainable information disclosure; ESG; Listed companies; Information transparency; Government pressure; Shareholder pressure; Stock market; Sustainability reporting; Corporate social responsibility; Sustainable development. When sustainab

[Research Contribution] Factors affecting the green consumption decisions of students in Ho Chi Minh City

24/04/2026

Keywords: Green consumption; Green purchase decision; Students; Green brand; Subjective norm; Green advertising; Green consumption intention; Consumer behavior; Green marketing; Environmental awareness. The awareness of environmental pollution among

[Research Contribution] Factors influencing the green purchasing decisions of students in Ho Chi Minh City

22/04/2026

Keywords: Green consumption; Green purchasing decisions; Students; Green brands; Subjective norms; Green advertising; Green consumption intentions; Consumer behavior; Green marketing; Environmental awareness. Although environmental awareness is incre