20/03/2025
Continuing the steady transformation from UEH Zero Waste Campus (2021-2022) to UEH Green Campus Living Lab (2024), in 2025, UEH Green Campus officially launches a new step: raising awareness of emission reduction towards a green culture and a happy u
09/12/2024
In the past, I always chose the elevator because it was fast and convenient. Currently, I do prioritize the stairs. Not because the stairs are slower, but because each step is an opportunity to take care of my health, a way for me to love myself ever
02/12/2024
Today, Zeen reveals the secret to weight loss and burning calories for free at UEH – maintaining a beautiful figure that is also incredibly easy: Take the stairs! Instead of standing and waiting for the elevator which can take a whi
24/11/2024
On the journey to spread the positive values of green university to the community, UEH Green Campus organized "UEH Green Campus's Green Partner" to spread the Green University model to Vietnam-Germany University - VGU Green Inspiration. The session w
07/10/2024
From September 6, 2024, to the end of September 18, 2024, as part of the 2024 Citizen Engagement Season, the UEH Green Campus Game attracted over 16,000 game experiences with the participation of 9,270 UEH students. Among them, more than 600 students
06/09/2024
With the goal of building a Green UEH Community and Ecosystem by 2024, University of Economics Ho Chi Minh City (UEH) has officially launched “UEH Green Campus Game”, a platform that applies game simulation technology (gamification) to ch
20/08/2024
On August 17 and 18, 2024, at Tram Chim National Park in Dong Thap, the Vietnam-Netherlands Program (VNP) successfully organized the campaign “Forest Planting to Welcome Cranes”, a meaningful activity in the series of campaigns “VNP
13/08/2024
"Refill, Reuse, Refresh - One Planet, One Bottle at all time!" - Reusing and choosing sustainable solutions is how we can join hands to protect the living environment. According to a report by Our World in Data, approximately 350 million tons
06/08/2024
From the practice of developed countries, in recent years, the “Green University” model in Vietnam has made a positive change in the process of sustainable development. Thanks to the efforts to implement this model, many higher education
05/08/2024
Once upon a time, at the B campus of UEH, a miraculous machine suddenly appeared, named “i Ve chai.” This machine was created with the superpower to “devour” plastic bottles and transform them into tiny bits. These tiny pieces
05/06/2024
Launched in 2021, the UEH Green Campus project (formerly named as UEH Zero Waste) aims to realize the pillar of Green Operation "From Circular to Green Campus" – one of the five pillars of the UEH Multidisciplinary and Sustainable Strategy. The
31/05/2024
On May 9, 2024, the Final Gala of the Innovation Competition "Green Economy and Future 2024" took place at Hall B1.302 - UEH University. After the success of the first season in 2023, the competition has officially returned with the aim of raising st
06/05/2026
Keywords: Eco-friendly packaging; Purchase intention; Gen Z; Theory of Planned Behavior; Altruistic values; Egoistic values; Environmental awareness; Health consciousness; Social norms; Control perceived behavior. We often think that technology is th
03/05/2026
Keywords: Eco-friendly packaging; Purchase intention; Gen Z; Theory of Planned Behavior; Altruistic values; Egoistic values; Environmental awareness; Health consciousness; Social norms; Control perceived behavior. In the context of increasing environ
01/05/2026
Keywords: Circular fashion; Sustainable fashion; Secondhand; Upcycled; Perceived value; Perceived risk; Purchase intention; Product attitude; Greenwashing; Green consumer behavior. While the fashion industry is considered one of the most polluting in
24/04/2026
Keywords: Green consumption; Green purchase decision; Students; Green brand; Subjective norm; Green advertising; Green consumption intention; Consumer behavior; Green marketing; Environmental awareness. The awareness of environmental pollution among
22/04/2026
Keywords: Green consumption; Green purchasing decisions; Students; Green brands; Subjective norms; Green advertising; Green consumption intentions; Consumer behavior; Green marketing; Environmental awareness. Although environmental awareness is incre
16/04/2026
Keywords: Augmented Reality (AR); Technology usage behavior; Learner attitudes; Personal innovation; Technology anxiety; Learning experience; Digital education; University students. Technology is changing the way we learn every day, but not all techn
12/04/2026
Keywords: Minimalist living; Sustainable fashion; Green consumer behavior; Gen Z; Sustainable attitudes; Happiness; Controlling consumer desires. Minimalist living is gradually becoming a lifestyle pursued by Gen Z, but does "buying less" really equa
10/04/2026
Keywords: Gamification; Virtual CSR; Co-creation; Green consumer behavior; Gen Z; User experience; Satisfaction; Enjoyment perception. In the digital age, when corporate social responsibility (CSR) activities are no longer the exclusive "playground"
08/04/2026
Keywords: Intention to use; Green transportation; Electric ride-hailing service; Green consumer behavior. Electric vehicles are called the future of green transportation, but in reality, students still choose gasoline vehicles every day as a hard-to-
03/04/2026
Keywords: Green cosmetics; Greenwashing; Perceived green value; Purchase intention; Sustainable consumption; Youth; Brand attitude; Environmental responsibility. Green consumption is on the rise, but so are the traps of greenwashing. When trust is be
01/04/2026
Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement
01/04/2026
Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement