03/10/2021
On October 19th, 2021, University of Economics Ho Chi Minh City (UEH) was crowned champion of the “Zero Waste Cities Challenge” international competition, hosted and organized by WasteAid, an International Waste Management NGO and other s
28/09/2021
Life is becoming increasingly modern, and the material and spiritual lives of people are improving. However, alongside this progress, the issue of environmental pollution is becoming more complex. Environmental pollution is not just a problem for a s
31/12/2020
After a week of intense study and work, the weekend seemed to be the perfect time for students to rest and recharge for a new week ahead. However, for UEH students, the enthusiasm and voluntary spirit led them to the campaign "Saturday Volunteer, Gre
30/03/2026
Keywords: "green" skincare, environmental concern, subjective norm, perceived behavioral control, price consciousness, and the Theory of Planned Behavior. A study by the University of Economics Ho Chi Minh City on the topic "What Drives Young Consume
24/03/2026
Keywords: Sustainable consumption; environmental attitude; environmental knowledge; environmental responsibility; consumer perception effectiveness. Amid the global ecological crisis, sustainable consumption has become an inevitable solution rather t
22/03/2026
Keywords: Emotional appeal; Environmentally friendly behavior; Consumer guilt; Environmental awareness; Skepticism toward green marketing; Dismantling ethics; Green shopping intentions. Amid the ecological crisis, green marketing is not just about sh
21/03/2026
Keywords: Climate change; Shopping behavior; Organic food. Climate change is no longer a distant threat; it has directly reshaped the consumer lens. As the line between personal health and environmental survival becomes increasingly intertwined, orga
13/03/2026
Keywords: Greening schools; sustainable development; sustainable education; green operations; green universities. In the context of increasingly urgent environmental and climate change issues, a major question arises: how to both protect nature and e
12/03/2026
Keywords: Green human resource management, green psychological atmosphere; empowering employees with green initiatives; green commitment; environmentally friendly behavior. In the context of climate change and increasingly urgent environmental issues
06/03/2026
Keywords: subjective norm, green knowledge, green trust, attitude, online green shopping intention In the digital age where every shopping "click" happens in just a few seconds, a seemingly small question is becoming increasingly significant: are our
03/03/2026
Keywords: electric motorcycles, GenZ, greenwashing, trust in green brands, green word-of-mouth, green purchase intention, Vietnam. Amid the wave of electric motorcycles spreading green across Vietnamese urban areas, not every "environmentally friendl
26/02/2026
With the perspective that education serves as the foundation for building green and sustainable actions, the UEH Green Campus Project and the For a Green Future Foundation - Vingroup have collaborated to implement the Let’s Green Unitour progra
04/02/2026
After five years of establishment and development, the UEH Green Campus Project has become a strategic orientation, contributing to the realization of the Operations pillar - one of five pillars of the Multidisciplinary and Sustainable University Str
01/02/2026
Keywords: green marketing, general risk aversion, consumer innovation, green perception, anxiety mood. As climate change and environmental pollution become increasingly prevalent in urban life, green consumption is no longer a trendy option, but rath
30/01/2026
Keywords: sustainable behavior in public bicycle services, ethical norms, impacts on sustainable behavior, sharing economy, perception of individual behavior. As shared economy services become increasingly prevalent in Vietnamese urban life, public b