30/08/2022
Following the success of previous projects, the "Green Footprint" challenge, part of the "UEH Zero Waste Campus" project, has been officially launched. It promises to bring students many interesting experiences through learning about green living on
22/06/2022
TikTok Dance & Sing Cover “UEH Green Evolution” is a contest belonging to the UEH Zero Waste Campus Project series, implemented by the UEH Student Association with the desire to spread the message "Rethink & Be Green" closer to st
26/04/2022
Following the success of the MV "UEHer Green Citizen", the TikTok Dance & Sing Cover contest "UEH Green Evolution" is considered an important next step in the UEH Zero Waste Campus Project, promising to bring various interesting surprises with th
30/12/2021
After 2 weeks “The Story of Rubbish” Competition in UEH Zero Waste Campus Project took place, students are brought with new lenses related to current environmental pollution facts. With 263 submissions in total, s
30/12/2021
“Zero Waste, Hero You” Communication Campaign affiliated with “UEH Zero Waste Campus” Project is going to be officially launched from 20th December 2021 to 08th January 2022. The campaign will provide all students of
24/12/2021
Accompanied by the flow of SMARTCITY+ FESTIVAL event, Workshop Creation+ brought to students interesting activities through a workshop with “Recycling paper boxes after flash sale days” Theme together with “Drawing rubbish
23/12/2021
Affiliated with UEH Zero Waste Campus project activity series and SMARTCITY+ FESTIVAL event, UEH collaborated with Tipsy Art on successfully organizing Creation+ Workshop with “Drawing Rubbish Classification Pictures” Theme to together sp
21/12/2021
Accompanied by “Being proud of promoting UEH tradition” spirit, “UEH Cultural Communication Ambassador” Competition has created a significantly meaningful playground for all members from UEH great family, togeth
20/12/2021
“Zero Waste, Hero You” Communication Campaign affiliated with “UEH Zero Waste Campus” Project is going to be officially launched from 20th December 2021 to 08th January 2022. The campaign will provide all students of
12/11/2021
That "UEH Zero Waste Campus" Project was collaborated by University of Economics Ho Chi Minh City (UEH) with Vietnam Zero Waste Alliance (VZWA) in addition to organizations and experts is the very first Zero Waste Univer
06/10/2021
The project “UEH Zero Waste Campus - UEH University without Waste” is carried out through the collaboration between the University of Economics Ho Chi Minh City (UEH) and the Vietnam Zero Waste Alliance (VZWA), along with various units an
03/10/2021
On October 19th, 2021, University of Economics Ho Chi Minh City (UEH) was crowned champion of the “Zero Waste Cities Challenge” international competition, hosted and organized by WasteAid, an International Waste Management NGO and other s
06/05/2026
Keywords: Eco-friendly packaging; Purchase intention; Gen Z; Theory of Planned Behavior; Altruistic values; Egoistic values; Environmental awareness; Health consciousness; Social norms; Control perceived behavior. We often think that technology is th
03/05/2026
Keywords: Eco-friendly packaging; Purchase intention; Gen Z; Theory of Planned Behavior; Altruistic values; Egoistic values; Environmental awareness; Health consciousness; Social norms; Control perceived behavior. In the context of increasing environ
01/05/2026
Keywords: Circular fashion; Sustainable fashion; Secondhand; Upcycled; Perceived value; Perceived risk; Purchase intention; Product attitude; Greenwashing; Green consumer behavior. While the fashion industry is considered one of the most polluting in
24/04/2026
Keywords: Green consumption; Green purchase decision; Students; Green brand; Subjective norm; Green advertising; Green consumption intention; Consumer behavior; Green marketing; Environmental awareness. The awareness of environmental pollution among
22/04/2026
Keywords: Green consumption; Green purchasing decisions; Students; Green brands; Subjective norms; Green advertising; Green consumption intentions; Consumer behavior; Green marketing; Environmental awareness. Although environmental awareness is incre
16/04/2026
Keywords: Augmented Reality (AR); Technology usage behavior; Learner attitudes; Personal innovation; Technology anxiety; Learning experience; Digital education; University students. Technology is changing the way we learn every day, but not all techn
12/04/2026
Keywords: Minimalist living; Sustainable fashion; Green consumer behavior; Gen Z; Sustainable attitudes; Happiness; Controlling consumer desires. Minimalist living is gradually becoming a lifestyle pursued by Gen Z, but does "buying less" really equa
10/04/2026
Keywords: Gamification; Virtual CSR; Co-creation; Green consumer behavior; Gen Z; User experience; Satisfaction; Enjoyment perception. In the digital age, when corporate social responsibility (CSR) activities are no longer the exclusive "playground"
08/04/2026
Keywords: Intention to use; Green transportation; Electric ride-hailing service; Green consumer behavior. Electric vehicles are called the future of green transportation, but in reality, students still choose gasoline vehicles every day as a hard-to-
03/04/2026
Keywords: Green cosmetics; Greenwashing; Perceived green value; Purchase intention; Sustainable consumption; Youth; Brand attitude; Environmental responsibility. Green consumption is on the rise, but so are the traps of greenwashing. When trust is be
01/04/2026
Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement
01/04/2026
Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement