24/05/2024
Keyword: Green Human Resource Management; Environmental behavior; Environmental performance; Sustainable environment; Green universities In the context of global economic integration, the concept of "economics" is not only expected to accompany "deve
24/05/2024
Closing the year 2023 full of achievements, the UEH Green Campus project has officially entered a new phase - building the "UEH Green Community" - a sustainable and influential green living community. Continue to spread the “Green” value
23/05/2024
In order to evaluate Vietnam's sustainable economic development strategy before the COVID-19 pandemic outbreak, in 2021, by measuring the level of CO2 emissions, the student research team of University of Economics Ho Chi Minh City (UEH) has ca
21/05/2024
The secondhand fashion trend is becoming an indispensable part of the fashion industry today. Known by many different names such as "recycled fashion", "reusable fashion" or "vintage fashion", this trend has many conflicting opinions when it is said
02/05/2024
According to the analytics from online platforms, each year, University of Economics Ho Chi Minh City (UEH) receives the attention of more than 60,000 prospective learners and is the home of knowledge of 30,000 learners at all levels and study modes.
01/04/2024
UEH Green Day took place under the frame of the camp celebrating the 93rd anniversary of the founding of the Ho Chi Minh Communist Youth Union - UEH Youth Festival 2024: CITYVERSE recently on Stockholm street, where experience booths the UEH Green Ca
18/03/2024
By 2050, plastic waste will outweigh all fish in the oceans According to a report from the UK-based Environmental Investigation Agency (EIA), “by 2050, the total volume of plastic waste will far exceed the weight of all fish and shr
15/01/2024
After three days of the pilot launch of the "Technology Initiative - Green Campus Game" (May 31 - June 2, 2024) featuring the minigame "WHO IS GREEN CITIZEN," the competition attracted nearly 800 UEH students from various levels and systems, receivin
08/01/2024
When the problem of environmental pollution is alarming on a global scale, effective toxic waste management is very important for sustainable development. However, the relationship between hazardous waste management and corporate performance and its
12/12/2023
UEH Green Day: Green Sight - Useful activities filled with beautiful memories During four days from November 27 - 30, 2023, University of Economics Ho Chi Minh City (UEH) organized the Green Day series with the theme “Green Sight” under t
28/08/2023
We all share this beloved Earth as our common home, in which any harm we inflict upon it will ultimately come back to us in the form of adverse consequences. Sometimes, even a small, seemingly insignificant action can have a profound impact on our sh
20/09/2022
After more than two weeks since the launch, the “Green Footprint” challenge under the “UEH Zero Waste Campus” project has provided students with highly engaging activities and many interesting experiences through learning gree
06/05/2026
Keywords: Eco-friendly packaging; Purchase intention; Gen Z; Theory of Planned Behavior; Altruistic values; Egoistic values; Environmental awareness; Health consciousness; Social norms; Control perceived behavior. We often think that technology is th
03/05/2026
Keywords: Eco-friendly packaging; Purchase intention; Gen Z; Theory of Planned Behavior; Altruistic values; Egoistic values; Environmental awareness; Health consciousness; Social norms; Control perceived behavior. In the context of increasing environ
01/05/2026
Keywords: Circular fashion; Sustainable fashion; Secondhand; Upcycled; Perceived value; Perceived risk; Purchase intention; Product attitude; Greenwashing; Green consumer behavior. While the fashion industry is considered one of the most polluting in
24/04/2026
Keywords: Green consumption; Green purchase decision; Students; Green brand; Subjective norm; Green advertising; Green consumption intention; Consumer behavior; Green marketing; Environmental awareness. The awareness of environmental pollution among
22/04/2026
Keywords: Green consumption; Green purchasing decisions; Students; Green brands; Subjective norms; Green advertising; Green consumption intentions; Consumer behavior; Green marketing; Environmental awareness. Although environmental awareness is incre
16/04/2026
Keywords: Augmented Reality (AR); Technology usage behavior; Learner attitudes; Personal innovation; Technology anxiety; Learning experience; Digital education; University students. Technology is changing the way we learn every day, but not all techn
12/04/2026
Keywords: Minimalist living; Sustainable fashion; Green consumer behavior; Gen Z; Sustainable attitudes; Happiness; Controlling consumer desires. Minimalist living is gradually becoming a lifestyle pursued by Gen Z, but does "buying less" really equa
10/04/2026
Keywords: Gamification; Virtual CSR; Co-creation; Green consumer behavior; Gen Z; User experience; Satisfaction; Enjoyment perception. In the digital age, when corporate social responsibility (CSR) activities are no longer the exclusive "playground"
08/04/2026
Keywords: Intention to use; Green transportation; Electric ride-hailing service; Green consumer behavior. Electric vehicles are called the future of green transportation, but in reality, students still choose gasoline vehicles every day as a hard-to-
03/04/2026
Keywords: Green cosmetics; Greenwashing; Perceived green value; Purchase intention; Sustainable consumption; Youth; Brand attitude; Environmental responsibility. Green consumption is on the rise, but so are the traps of greenwashing. When trust is be
01/04/2026
Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement
01/04/2026
Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement